Package Inventory into Premium Direct Deals
Creating premium inventory bundles to increase direct CPMs.
At a glance
| Move type | Optimize |
| Primary category | Direct Sales |
| Secondary categories | Yield Strategy |
| Channel | Direct |
| Inventory type | Display, Video |
| Region availability | Global |
| Time to revenue | Short (2–6w) |
| Revenue potential | Medium |
| Requires dev work | Low |
| Requires ad ops ongoing | Medium |
| Requires sales support | Yes |
| Requires legal complexity | Medium |
| UX risk | Low |
| Editorial / brand risk | Low |
| Ops risk | Medium |
What to measure
- Primary KPI: Direct CPM
- Secondary KPIs: Fill rate
- What to measure: Incremental direct revenue
Common gotchas
Sales bandwidth