Add Video Monetization via In-Article / Outstream
Introducing or expanding in-article or outstream video units to generate incremental revenue beyond display.
At a glance
| Move type | Add |
| Primary category | Video Monetization |
| Secondary categories | Inventory Expansion |
| Channel | Programmatic |
| Inventory type | Video |
| Region availability | Global |
| Time to revenue | Mid (6–12w) |
| Revenue potential | High |
| Requires dev work | Medium |
| Requires ad ops ongoing | Medium |
| Requires sales support | No |
| Requires legal complexity | Medium |
| UX risk | Medium |
| Editorial / brand risk | Medium |
| Ops risk | Medium |
What to measure
- Primary KPI: Video RPM
- Secondary KPIs: Completion rate, viewability
- What to measure: Session RPM before/after
Common gotchas
UX backlash, autoplay issues
Companies operating in this move
- AdForge
- Aditude
- Aniview
- AnyClip
- Brid.tv
- Duration Media
- EX.CO
- Freewheel
- JWX
- Playwire
- Primis
- Publica
- Seedtag
- SpringServe
- STN Video
- TargetVideo
- Teads
- Vidazoo