Implement Dynamic Price Floors
Using algorithmic or rules-based pricing to improve yield.
At a glance
| Move type | Optimize |
| Primary category | Yield Optimization |
| Secondary categories | Programmatic Pricing |
| Channel | Programmatic |
| Inventory type | Display, Video |
| Region availability | Global |
| Time to revenue | Short (2–6w) |
| Revenue potential | Medium |
| Requires dev work | Low |
| Requires ad ops ongoing | Medium |
| Requires sales support | No |
| Requires legal complexity | Low |
| UX risk | Low |
| Editorial / brand risk | Low |
| Ops risk | Medium |
What to measure
- Primary KPI: Net RPM
- Secondary KPIs: Fill rate
- What to measure: RPM vs volatility
Common gotchas
Over-flooring