Activate Off-Site Audience Extension
Take your first-party audience and serve programmatic ads to them on other publishers’ sites and apps. Audience extension monetizes your audience signal across the open web rather than monetizing your owned and operated inventory. Common vendors include StackAdapt. Tradeoffs: extends your ARPU per user beyond O&O, but requires clean audience data, identity match, and a partner DSP or extension platform to execute. Often paired with logged-in user data, subscriber segments, or contextual signals from your own content. Different from RM-025 (Off-Platform Revenue as a Structured Line), which covers content recommendation networks like Taboola and Outbrain serving on your site. Audience extension is the inverse: your audience, their site.
At a glance
| Move type | Add |
| Primary category | First-Party Data & Identity |
| Secondary categories | Audience Monetization, Demand Expansion |