Implement Adblock Recovery
Recovering revenue from ad-blocked users through messaging, alternative ads, or consent-based recovery flows.
At a glance
| Move type | Recover |
| Primary category | Inventory Recovery |
| Secondary categories | UX Monetization |
| Channel | Programmatic & Direct |
| Inventory type | Display, Video |
| Region availability | Global |
| Time to revenue | Short (2–6w) |
| Revenue potential | Medium |
| Requires dev work | Low |
| Requires ad ops ongoing | Low |
| Requires sales support | No |
| Requires legal complexity | Medium |
| UX risk | Medium |
| Editorial / brand risk | Medium |
| Ops risk | Low |
What to measure
- Primary KPI: Recovered impressions
- Secondary KPIs: Consent rate
- What to measure: Monetized adblocked sessions
Common gotchas
Heavy-handed UX