[{"id":4138,"link":"https:\/\/www.beeler.tech\/2026\/06\/22\/above-the-fold-june-22-2026\/","name":"above-the-fold-june-22-2026","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_web_above_2560x1440.png","alt":""},"title":"Above the Fold: June 22, 2026","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jun 22, 2026","dateGMT":"2026-06-22 13:37:35","modifiedDate":"2026-06-23 13:40:57","modifiedDateGMT":"2026-06-23 13:40:57","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":6,"sec":48},"status":"publish","excerpt":"Did anyone else get obliterated by Google's June algo update? Even worse, it seems to have spilled over to our performance on discover and news."},{"id":4120,"link":"https:\/\/www.beeler.tech\/2026\/06\/15\/above-the-fold-june-15-2026\/","name":"above-the-fold-june-15-2026","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_web_above_2560x1440.png","alt":""},"title":"Above the Fold: June 15, 2026","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jun 15, 2026","dateGMT":"2026-06-15 14:09:56","modifiedDate":"2026-06-15 14:11:44","modifiedDateGMT":"2026-06-15 14:11:44","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":8,"sec":39},"status":"publish","excerpt":"When Chrome's Heavy Ad Intervention pulls an ad for consuming too many resources, the slot goes dark. A member now reports that Google is automatically refilling those slots by default, without anyone asking."},{"id":4106,"link":"https:\/\/www.beeler.tech\/2026\/06\/08\/above-the-fold-june-8-2026\/","name":"above-the-fold-june-8-2026","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_web_above_2560x1440.png","alt":""},"title":"Above the Fold: June 8, 2026","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jun 8, 2026","dateGMT":"2026-06-08 11:03:35","modifiedDate":"2026-06-12 11:06:56","modifiedDateGMT":"2026-06-12 11:06:56","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":10,"sec":46},"status":"publish","excerpt":"Six large publishers (Cond\u00e9 Nast, Time among them) told Digiday how they're shifting from impression-based pitches to direct-sold custom content, products, and events as Google search referrals tank."},{"id":4108,"link":"https:\/\/www.beeler.tech\/2026\/06\/01\/above-the-fold-june-1-2026\/","name":"above-the-fold-june-1-2026","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_web_above_2560x1440.png","alt":""},"title":"Above the Fold: June 1, 2026","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jun 1, 2026","dateGMT":"2026-06-01 11:07:48","modifiedDate":"2026-06-12 11:09:44","modifiedDateGMT":"2026-06-12 11:09:44","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":7,"sec":59},"status":"publish","excerpt":"Does agentic buying count as self-serve? Rough consensus says yes, with caveats. Today's self-serve partners likely aren't tomorrow's agentic players."},{"id":4112,"link":"https:\/\/www.beeler.tech\/2026\/05\/26\/above-the-fold-may-26-2026\/","name":"above-the-fold-may-26-2026","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_web_above_2560x1440.png","alt":""},"title":"Above the Fold: May 26, 2026","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"May 26, 2026","dateGMT":"2026-05-26 11:10:24","modifiedDate":"2026-06-12 11:12:56","modifiedDateGMT":"2026-06-12 11:12:56","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":9,"sec":39},"status":"publish","excerpt":"A pub asked how critical it is to send schain in bid requests to the buy side, and whether demand partners are blocking publishers without it. Another publisher said flatly: Don't send it if you're a publisher."},{"id":4114,"link":"https:\/\/www.beeler.tech\/2026\/05\/18\/above-the-fold-may-18-2026\/","name":"above-the-fold-may-18-2026","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_web_above_2560x1440.png","alt":""},"title":"Above the Fold: May 18, 2026","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"May 18, 2026","dateGMT":"2026-05-18 11:13:28","modifiedDate":"2026-06-12 11:16:09","modifiedDateGMT":"2026-06-12 11:16:09","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":8,"sec":1},"status":"publish","excerpt":"The broader concern is whether curation and managed-demand fees can ever be cleanly evaluated. Publishers with premium, known brands question whether opting out would truly exclude them from deals, since removing high-quality supply could weaken the exchange\u2019s package."},{"id":4116,"link":"https:\/\/www.beeler.tech\/2026\/05\/11\/above-the-fold-may-11-2026\/","name":"above-the-fold-may-11-2026","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_web_above_2560x1440.png","alt":""},"title":"Above the Fold: May 11, 2026","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"May 11, 2026","dateGMT":"2026-05-11 11:18:46","modifiedDate":"2026-06-12 11:21:44","modifiedDateGMT":"2026-06-12 11:21:44","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":6,"sec":29},"status":"publish","excerpt":"AI has made building and shipping software easier, which means the build itself is no longer the moat. Success now depends on whether the problem is painful enough, whether the product truly fits the market, and whether the company has access to data others cannot easily replicate."},{"id":2974,"link":"https:\/\/www.beeler.tech\/2026\/01\/26\/above-the-fold-january-26-2026\/","name":"above-the-fold-january-26-2026","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_web_above_2560x1440.png","alt":""},"title":"Above the Fold: January 26, 2026","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jan 26, 2026","dateGMT":"2026-01-26 14:18:21","modifiedDate":"2026-01-26 14:18:24","modifiedDateGMT":"2026-01-26 14:18:24","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":9,"sec":18},"status":"publish","excerpt":"Is having too many key-values in a bid request to GAM hurt response rates because GAM becomes slower or unable to handle the request?"},{"id":2926,"link":"https:\/\/www.beeler.tech\/2026\/01\/19\/above-the-fold-january-19-2026\/","name":"above-the-fold-january-19-2026","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_web_above_2560x1440.png","alt":""},"title":"Above the Fold: January 19, 2026","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jan 19, 2026","dateGMT":"2026-01-19 23:44:00","modifiedDate":"2026-01-19 23:44:03","modifiedDateGMT":"2026-01-19 23:44:03","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":8,"sec":21},"status":"publish","excerpt":"How do you calculate ARPDAU? How do you calculate ARPU? Which team uses which metrics? One point made worth sharing: sometimes these metrics and how they are calculated serve multiple purposes - shareholders vs day-to-day, and that itself could be an interesting conversation."},{"id":2921,"link":"https:\/\/www.beeler.tech\/2026\/01\/12\/above-the-fold-january-12-2026\/","name":"above-the-fold-january-12-2026","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_web_above_2560x1440.png","alt":""},"title":"Above the Fold: January 12, 2026","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jan 12, 2026","dateGMT":"2026-01-12 23:36:10","modifiedDate":"2026-01-19 23:40:36","modifiedDateGMT":"2026-01-19 23:40:36","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":8,"sec":2},"status":"publish","excerpt":"There's a Beeler.Tech project to work with publishers to help create more transparency in the industry, with what we can control, and one area where they have control is who goes into their ads.txt files."},{"id":2703,"link":"https:\/\/www.beeler.tech\/2025\/12\/29\/above-the-fold-december-29-2025\/","name":"above-the-fold-december-29-2025","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_web_above_2560x1440.png","alt":""},"title":"Above the Fold: December 29, 2025","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Dec 29, 2025","dateGMT":"2025-12-29 17:50:00","modifiedDate":"2026-01-02 17:52:18","modifiedDateGMT":"2026-01-02 17:52:18","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":2,"sec":36},"status":"publish","excerpt":"A publisher reported that they\u2019ve been reaching out to demand partners to reduce RESELLER lines. Historically, they capped at 40 entries and required minimum spend thresholds to remain. They have since trimmed every partner to 20 entries or fewer, with no drop-off in revenue."},{"id":2693,"link":"https:\/\/www.beeler.tech\/2025\/12\/22\/above-the-fold-december-22-2025\/","name":"above-the-fold-december-22-2025","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_web_above_2560x1440.png","alt":""},"title":"Above the Fold: December 22, 2025","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Dec 22, 2025","dateGMT":"2025-12-22 17:49:00","modifiedDate":"2026-01-02 17:50:28","modifiedDateGMT":"2026-01-02 17:50:28","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":9,"sec":17},"status":"publish","excerpt":"Don't advertisers make their own standards bodies and self-regulate? Can't we do the same thing? Come up with a panel of industry leaders, brand the organization, and say this is how publishers do things?"}]