Beeler.Tech Reads & Reactions
Commentary on ad ops, ad tech, and the systems publishers rely on (or sometimes have to fight), interviews with industry leaders, and anonymous takes from publishers. If you’re working to make the business side of publishing make sense, this is where we talk about how.
Rob Beeler’s Open Tabs
Rob’s takes on the pressures, tradeoffs, and bigger questions shaping publishing and original media. So we can work through what demands attention now while not losing sight about the decisions and conversations that will shape what comes next.
[{"id":4187,"link":"https:\/\/www.beeler.tech\/2026\/07\/15\/publishers-need-receipts-c2pa-may-be-one-way-to-get-them\/","name":"publishers-need-receipts-c2pa-may-be-one-way-to-get-them","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/07\/Beeler.Tabs_Article_Header_v2_2560x1440.jpg","alt":""},"title":"Publishers need receipts, C2PA may be one way to get them","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jul 15, 2026","dateGMT":"2026-07-15 19:43:46","modifiedDate":"2026-07-15 20:30:27","modifiedDateGMT":"2026-07-15 20:30:27","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/editorials\/\" rel=\"category tag\">Editorials<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/editorials\/\" rel=\"category tag\">Editorials<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/robs-open-tabs\/' rel='post_tag'>Rob's Open Tabs<\/a>"},"readTime":{"min":7,"sec":34},"status":"publish","excerpt":"Publishers have spent years watching other companies extract value from their work while asking them to prove they created it, own it, and deserve to be paid for it. Is C2PA the answer?"},{"id":3414,"link":"https:\/\/www.beeler.tech\/2026\/03\/23\/brand-safety-navigator-award-announcement\/","name":"brand-safety-navigator-award-announcement","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/07\/Beeler.Tabs_Article_Header_v2_2560x1440.jpg","alt":""},"title":"Brand safety has become too easy a way to avoid the harder conversation","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Mar 23, 2026","dateGMT":"2026-03-23 12:23:35","modifiedDate":"2026-07-15 20:24:03","modifiedDateGMT":"2026-07-15 20:24:03","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/robs-open-tabs\/' rel='post_tag'>Rob's Open Tabs<\/a>"},"readTime":{"min":7,"sec":19},"status":"publish","excerpt":"Brands want to be chosen. Publishers want to be chosen. Both need trust. Both need connection. And both are operating in an internet environment that is getting more intermediated, more automated, and less direct.\u00a0"},{"id":2716,"link":"https:\/\/www.beeler.tech\/2026\/01\/02\/brand-safety-theater-keyword-blocklists-problem\/","name":"brand-safety-theater-keyword-blocklists-problem","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/07\/Beeler.Tabs_Article_Header_v2_2560x1440.jpg","alt":""},"title":"Brand safety theater: We have a keyword blocklists problem, people","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jan 2, 2026","dateGMT":"2026-01-02 18:22:39","modifiedDate":"2026-07-15 20:26:43","modifiedDateGMT":"2026-07-15 20:26:43","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/editorials\/\" rel=\"category tag\">Editorials<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/editorials\/\" rel=\"category tag\">Editorials<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/robs-open-tabs\/' rel='post_tag'>Rob's Open Tabs<\/a>"},"readTime":{"min":11,"sec":4},"status":"publish","excerpt":"Publishers have the right to publish whatever content they think will attract an audience and have it monetized by advertising from advertisers that want to be seen by that audience. Full stop. What is lost is that, when evaluating impressions is done poorly, it can punish publishers who have invested time, money, and effort into creating content."},{"id":2024,"link":"https:\/\/www.beeler.tech\/2025\/10\/01\/publishers-chasing-revenue\/","name":"publishers-chasing-revenue","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/07\/Beeler.Tabs_Article_Header_v2_2560x1440.jpg","alt":""},"title":"Publishers, chasing revenue at all costs is costing you","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Oct 1, 2025","dateGMT":"2025-10-01 21:08:40","modifiedDate":"2026-07-15 20:27:39","modifiedDateGMT":"2026-07-15 20:27:39","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/editorials\/\" rel=\"category tag\">Editorials<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/editorials\/\" rel=\"category tag\">Editorials<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/robs-open-tabs\/' rel='post_tag'>Rob's Open Tabs<\/a>"},"readTime":{"min":13,"sec":7},"status":"publish","excerpt":"When we tell our programmatic teams to \u201cJust get more revenue, I don\u2019t need to know how,\u201d we\u2019re poisoning our own well as publishers. You flood the market, you train buyers to pay less, you chase every possible dollar, you strip away your own leverage, and (at some point) you dig yourself a hole so deep you can\u2019t dig your way out."}]
Industry Interviews & Hot Takes
Exclusive industry interviews, roundtables, and commentary you won’t find anywhere else.
[{"id":5255,"link":"https:\/\/www.beeler.tech\/2026\/08\/19\/dynamic-placement-insertion-relevant-digital-ronny-linder\/","name":"dynamic-placement-insertion-relevant-digital-ronny-linder","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/08\/bT_QnA_Header_o2.png","alt":""},"title":"Dynamic placement insertion: Unlocking hidden inventory with Relevant Digital\u2019s Ronny Linder","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Aug 19, 2026","dateGMT":"2026-08-19 14:12:34","modifiedDate":"2026-08-19 14:13:20","modifiedDateGMT":"2026-08-19 14:13:20","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/partner-qa\/' rel='post_tag'>Partner Q&A<\/a>"},"readTime":{"min":5,"sec":47},"status":"publish","content":"Dynamic placement insertion: Unlocking hidden inventory with Relevant Digital\u2019s Ronny Linder BY ROB BEELER + RONNY LINDER, CHIEF PRODUCT OFFICER AT RELEVANT DIGITAL For years, publishers have been stuck with the same uncomfortable trade-off: grow ad revenue, or protect the reading experience. Adding placements has always felt like borrowing against"},{"id":4315,"link":"https:\/\/www.beeler.tech\/2026\/08\/13\/reclaiming-distribution-how-premium-publishers-rebuild-growth-in-the-post-organic-web\/","name":"reclaiming-distribution-how-premium-publishers-rebuild-growth-in-the-post-organic-web","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/08\/Beller-Article-August-V2.jpg","alt":""},"title":"Reclaiming distribution: How premium publishers rebuild growth in the post-organic web","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Aug 13, 2026","dateGMT":"2026-08-13 13:14:37","modifiedDate":"2026-08-13 13:15:10","modifiedDateGMT":"2026-08-13 13:15:10","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/industry-editorial\/' rel='post_tag'>Industry Editorial<\/a>"},"readTime":{"min":7,"sec":48},"status":"publish","content":"Reclaiming distribution: How premium publishers rebuild growth in the post-organic web BY ZIV MISHAN, CHIEF REVENUE OFFICER AT KUEEZ For the last few years, digital publishers have been playing a defensive game. The foundation that powered publisher growth for more than a decade is rapidly changing. Search engines are moving"},{"id":4306,"link":"https:\/\/www.beeler.tech\/2026\/08\/10\/from-prompts-to-real-orders-helping-publishers-get-agent-ready\/","name":"from-prompts-to-real-orders-helping-publishers-get-agent-ready","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/09\/Beeler.Space_Header_17.jpg","alt":""},"title":"From prompts to real orders: helping publishers get agent-ready","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Aug 10, 2026","dateGMT":"2026-08-10 14:09:10","modifiedDate":"2026-08-10 14:09:20","modifiedDateGMT":"2026-08-10 14:09:20","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/partner-qa\/' rel='post_tag'>Partner Q&A<\/a>"},"readTime":{"min":7,"sec":27},"status":"publish","content":"From prompts to real orders: helping publishers get agent-ready BY HAZEL BROADLEY, BEELER.TECH Agentic AI is one of the most talked-about topics in advertising right now, and one of the least understood. An LLM can happily draft an RFP response in seconds, but turning buyer demand into repeatable, revenue-generating campaign"},{"id":4222,"link":"https:\/\/www.beeler.tech\/2026\/07\/20\/turning-fan-moments-into-first-party-gold-with-minute-medias-rebecca-hyde\/","name":"turning-fan-moments-into-first-party-gold-with-minute-medias-rebecca-hyde","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/12\/bT_QnA_Header_.png","alt":""},"title":"Beyond the spike: turning fan moments into first-party gold with Minute Media's Rebecca Hyde","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jul 20, 2026","dateGMT":"2026-07-20 13:19:05","modifiedDate":"2026-07-20 13:19:10","modifiedDateGMT":"2026-07-20 13:19:10","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/partner-qa\/' rel='post_tag'>Partner Q&A<\/a>"},"readTime":{"min":8,"sec":8},"status":"publish","content":"Beyond the spike: turning fan moments into first-party gold with Minute Media's Rebecca Hyde BY ROB BEELER + REBECCA HYDE, DIRECTOR OF AUDIENCE DEVELOPMENT AT MINUTE MEDIA For digital publishers, tentpole moments - March Madness, the Super Bowl, a viral news cycle - have always been a double-edged sword. They"},{"id":4227,"link":"https:\/\/www.beeler.tech\/2026\/07\/17\/how-publishers-can-capture-the-10-5bn-world-cup-ad-opportunity-before-the-final-whistle\/","name":"how-publishers-can-capture-the-10-5bn-world-cup-ad-opportunity-before-the-final-whistle","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/12\/bT_QnA_Header_o6.jpg","alt":""},"title":"How publishers can capture the $10.5bn World Cup ad opportunity before the final whistle","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jul 17, 2026","dateGMT":"2026-07-17 15:51:13","modifiedDate":"2026-07-21 15:58:20","modifiedDateGMT":"2026-07-21 15:58:20","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/partner-qa\/' rel='post_tag'>Partner Q&A<\/a>"},"readTime":{"min":5,"sec":40},"status":"publish","content":"How publishers can capture the $10.5bn World Cup ad opportunity before the final whistle BY DANIEL PEDERSEN, SVP SALES, ASSERTIVE YIELD Major events are often treated as traffic spikes, but for publishers, they\u2019re also important stress tests for how well a publisher\u2019s monetisation set-up actually works under pressure. The 2026"},{"id":4179,"link":"https:\/\/www.beeler.tech\/2026\/07\/08\/navigator-london-2026-what-we-learned-besides-that-rory-latham-hates-auctions\/","name":"navigator-london-2026-what-we-learned-besides-that-rory-latham-hates-auctions","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/10\/NavLon26_BP_2560x1440.jpg","alt":""},"title":"Navigator London 2026: what we learned (besides that Rory Latham hates auctions)","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jul 8, 2026","dateGMT":"2026-07-08 15:13:10","modifiedDate":"2026-07-08 15:13:15","modifiedDateGMT":"2026-07-08 15:13:15","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/events\/\" rel=\"category tag\">Events<\/a>, <a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/events\/\" rel=\"category tag\">Events<\/a> <a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/exclusive-conversations\/' rel='post_tag'>Exclusive Conversations<\/a><a href='https:\/\/www.beeler.tech\/tag\/staff-editorials\/' rel='post_tag'>Staff Editorials<\/a>"},"readTime":{"min":4,"sec":20},"status":"publish","content":"Navigator London 2026: what we learned (besides that Rory Latham hates auctions) BY HAZEL BROADLEY, BEELER.TECH This June, we convened for our third annual Navigator London event, and bringing the community together felt as important as ever. The agenda was built with publishers firmly in mind, with some inspiring keynotes."},{"id":4173,"link":"https:\/\/www.beeler.tech\/2026\/07\/06\/purpose-and-patterns-today-with-dr-g\/","name":"purpose-and-patterns-today-with-dr-g","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/07\/NavNYC26_BP_2560x1440-2.jpg","alt":""},"title":"Purpose and patterns today, with Dr. G","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jul 6, 2026","dateGMT":"2026-07-06 14:32:03","modifiedDate":"2026-07-06 15:11:56","modifiedDateGMT":"2026-07-06 15:11:56","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/events\/\" rel=\"category tag\">Events<\/a>, <a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/events\/\" rel=\"category tag\">Events<\/a> <a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/exclusive-conversations\/' rel='post_tag'>Exclusive Conversations<\/a>"},"readTime":{"min":5,"sec":54},"status":"publish","content":"Purpose and patterns today, with Dr. G BY LIZ MOOREHEAD, BEELER.TECH https:\/\/www.youtube.com\/watch?v=_H-A6MaUFt8 Dr. G opened Navigator NYC by asking a question that most conferences skip: why did you show up? It sounds simple, but it gets to the difference between attending an event and actually using it. Most people arrive"},{"id":4169,"link":"https:\/\/www.beeler.tech\/2026\/07\/06\/take-what-you-need-give-what-you-want-with-dr-g\/","name":"take-what-you-need-give-what-you-want-with-dr-g","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/07\/NavNYC26_BP_2560x1440-2.jpg","alt":""},"title":"Take what you need, give what you want, with Dr. G","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jul 6, 2026","dateGMT":"2026-07-06 14:25:56","modifiedDate":"2026-07-06 15:13:14","modifiedDateGMT":"2026-07-06 15:13:14","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/events\/\" rel=\"category tag\">Events<\/a>, <a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/events\/\" rel=\"category tag\">Events<\/a> <a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/exclusive-conversations\/' rel='post_tag'>Exclusive Conversations<\/a>"},"readTime":{"min":5,"sec":46},"status":"publish","content":"Take what you need, give what you want, with Dr. G BY LIZ MOOREHEAD, BEELER.TECH https:\/\/www.youtube.com\/watch?v=V9VPpFKnuyE Dr. G closed Navigator NYC with a different kind of session. After a day of conversations about AI, data, audience, brand safety, revenue pressure, collaboration, and change, she brought the room back to a"},{"id":4167,"link":"https:\/\/www.beeler.tech\/2026\/07\/06\/telling-a-better-audience-story-with-rich-murphy-and-lindsay-horrigan\/","name":"telling-a-better-audience-story-with-rich-murphy-and-lindsay-horrigan","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/07\/NavNYC26_BP_2560x1440-2.jpg","alt":""},"title":"Telling a better audience story with Rich Murphy and Lindsay Horrigan","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jul 6, 2026","dateGMT":"2026-07-06 14:17:41","modifiedDate":"2026-07-06 15:12:38","modifiedDateGMT":"2026-07-06 15:12:38","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/events\/\" rel=\"category tag\">Events<\/a>, <a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/events\/\" rel=\"category tag\">Events<\/a> <a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/exclusive-conversations\/' rel='post_tag'>Exclusive Conversations<\/a>"},"readTime":{"min":7,"sec":16},"status":"publish","content":"Telling a better audience story with Rich Murphy and Lindsay Horrgan BY LIZ MOOREHEAD, BEELER.TECH https:\/\/www.youtube.com\/watch?v=Ln9Yyf_rpbE When Rich Murphy and Lindsay Horrigan sat down at Navigator NYC, the conversation landed on one of the biggest shifts publishers are working through right now: audience is no longer something publishers can treat"},{"id":4162,"link":"https:\/\/www.beeler.tech\/2026\/07\/06\/the-hidden-power-of-latent-data-with-justin-evans\/","name":"the-hidden-power-of-latent-data-with-justin-evans","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/07\/NavNYC26_BP_2560x1440-2.jpg","alt":""},"title":"The hidden power of latent data with Justin Evans","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jul 6, 2026","dateGMT":"2026-07-06 14:11:48","modifiedDate":"2026-07-06 15:12:51","modifiedDateGMT":"2026-07-06 15:12:51","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/events\/\" rel=\"category tag\">Events<\/a>, <a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/events\/\" rel=\"category tag\">Events<\/a> <a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/exclusive-conversations\/' rel='post_tag'>Exclusive Conversations<\/a>"},"readTime":{"min":5,"sec":45},"status":"publish","content":"The hidden power of latent data with Justin Evans BY LIZ MOOREHEAD, BEELER.TECH https:\/\/www.youtube.com\/watch?v=_hDkD1EQopQ Justin Evans opened his Navigator NYC session by talking directly to the operations people in the room. If you work in ops, or manage the people who do, you\u2019re close to the work in a way"},{"id":4158,"link":"https:\/\/www.beeler.tech\/2026\/06\/30\/clarity-competitive-advantage-for-publishers-sebastien-moutte\/","name":"clarity-competitive-advantage-for-publishers-sebastien-moutte","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/12\/bT_QnA_Header_o3-1.jpg","alt":""},"title":"Why clarity has become a competitive advantage for publishers with Opti Digital's S\u00e9bastien Moutte","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jun 30, 2026","dateGMT":"2026-06-30 14:44:59","modifiedDate":"2026-06-30 14:45:04","modifiedDateGMT":"2026-06-30 14:45:04","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/partner-qa\/' rel='post_tag'>Partner Q&A<\/a>"},"readTime":{"min":11,"sec":6},"status":"publish","content":"Why clarity has become a competitive advantage for publishers with Opti Digital's S\u00e9bastien Moutte BY ROB BEELER + S\u00c9BASTIEN MOUTTE, CO-FOUNDER & CHIEF STRATEGY OFFICER AT OPTI DIGITAL Publishers have never had more data at their fingertips. Revenue dashboards, audience analytics, engagement metrics, Core Web Vitals, yield reports, operational alerts\u2026"},{"id":4143,"link":"https:\/\/www.beeler.tech\/2026\/06\/23\/google-just-changed-search-now-what-for-publishers\/","name":"google-just-changed-search-now-what-for-publishers","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/12\/Beeler.Space_Header_30.jpg","alt":""},"title":"Google just changed search... now what for publishers?","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jun 23, 2026","dateGMT":"2026-06-23 14:35:14","modifiedDate":"2026-06-23 14:37:23","modifiedDateGMT":"2026-06-23 14:37:23","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/staff-editorials\/' rel='post_tag'>Staff Editorials<\/a>"},"readTime":{"min":5,"sec":27},"status":"publish","content":"Google just changed search... now what for publishers? BY HAZEL BROADLEY, BEELER.TECH THE SHORT VERSIONGoogle\u2019s latest AI search direction and the CMA\u2019s June 3 decision raise a bigger question for publishers: what can they still control as search traffic, attribution, audience behavior, and internal operations all shift at once? There\u2019s"},{"id":4131,"link":"https:\/\/www.beeler.tech\/2026\/06\/16\/pub-report-what-publishers-should-do-next\/","name":"pub-report-what-publishers-should-do-next","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/12\/Beeler.Space_Header_1.jpg","alt":""},"title":"Own the signal, move the auction, fix the cache: what publishers should do next","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jun 16, 2026","dateGMT":"2026-06-16 18:03:07","modifiedDate":"2026-06-16 18:05:40","modifiedDateGMT":"2026-06-16 18:05:40","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/partner-qa\/' rel='post_tag'>Partner Q&A<\/a><a href='https:\/\/www.beeler.tech\/tag\/the-pub-report\/' rel='post_tag'>The Pub Report<\/a>"},"readTime":{"min":4,"sec":39},"status":"publish","content":"Own the signal, move the auction, fix the cache: what publishers should do next BY HAZEL BROADLEY, BEELER.TECH Our second edition of The Pub Report, co-hosted alongside our friends Prebid.org, brought together digital media leaders John Rosendahl (Optable), Mike Racic (Prebid), Erik Svilich (Encypher), Brian Sardo (Microsoft), Kieran Greene (Shinka),"},{"id":4118,"link":"https:\/\/www.beeler.tech\/2026\/06\/15\/when-gpid-gets-messy-publishers-pay-the-price-with-eilon-goldstein-of-rise\/","name":"when-gpid-gets-messy-publishers-pay-the-price-with-eilon-goldstein-of-rise","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/B.Space_QA_2_2560x1440.png","alt":""},"title":"When GPID gets messy, publishers pay the price, with Eilon Goldstein of Rise","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jun 15, 2026","dateGMT":"2026-06-15 13:06:51","modifiedDate":"2026-06-15 13:06:55","modifiedDateGMT":"2026-06-15 13:06:55","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/partner-qa\/' rel='post_tag'>Partner Q&A<\/a>"},"readTime":{"min":6,"sec":36},"status":"publish","content":"When GPID gets messy, publishers pay the price, with Eilon Goldstein of Rise BY ROB BEELER, BEELER.TECH + EILON GOLDSTEIN, SENIOR PRODUCT MANAGER AT RISE GPID is one of those things a lot of publishers know they\u2019re supposed to care about, but it\u2019s easy to push into the \u201ctechnical plumbing\u201d"},{"id":4096,"link":"https:\/\/www.beeler.tech\/2026\/06\/09\/ad-stack-business-ju-kay-kwek-switchboard\/","name":"ad-stack-business-ju-kay-kwek-switchboard","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/12\/bT_QnA_Header_o3.jpg","alt":""},"title":"Why the ad stack and the business still don't talk to each other with Ju-kay Kwek of Switchboard Software","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jun 9, 2026","dateGMT":"2026-06-09 16:00:13","modifiedDate":"2026-06-10 14:52:57","modifiedDateGMT":"2026-06-10 14:52:57","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/partner-qa\/' rel='post_tag'>Partner Q&A<\/a>"},"readTime":{"min":7,"sec":51},"status":"publish","content":"Why the ad stack and the business still don't talk to each other with Ju-kay Kwek of Switchboard Software BY ROB BEELER, BEELER.TECH + JU-KAY KWEK, CEO OF SWITCHBOARD SOFTWARE Google Ad Manager can tell you what happened inside GAM, but publisher revenue doesn\u2019t live inside one system anymore. It"},{"id":4087,"link":"https:\/\/www.beeler.tech\/2026\/06\/08\/why-gpid-still-falls-short-persistent-problems-in-programmatic-placement-identification\/","name":"why-gpid-still-falls-short-persistent-problems-in-programmatic-placement-identification","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/12\/Beeler.Space_Header_34.jpg","alt":""},"title":"Why GPID still falls short: Persistent problems in programmatic placement identification","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jun 8, 2026","dateGMT":"2026-06-08 12:23:42","modifiedDate":"2026-06-08 12:55:20","modifiedDateGMT":"2026-06-08 12:55:20","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/partner-qa\/' rel='post_tag'>Partner Q&A<\/a>"},"readTime":{"min":4,"sec":44},"status":"publish","content":"Why GPID still falls short: Persistent problems in programmatic placement identification BY EILON GOLDSTEIN, RISE The Global Placement ID (GPID) was introduced as a game-changer for programmatic transparency. Pioneered by The Trade Desk and codified by the IAB Tech Lab, GPID was designed to provide a persistent, publisher-defined identifier for"},{"id":4085,"link":"https:\/\/www.beeler.tech\/2026\/06\/08\/manual-reporting-ad-ops-with-chris-quinn\/","name":"manual-reporting-ad-ops-with-chris-quinn","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/12\/bT_QnA_Header_2.png","alt":""},"title":"Manual reporting is costing ad ops teams more than time with Chris Quinn of ProOps Consulting","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jun 8, 2026","dateGMT":"2026-06-08 12:10:53","modifiedDate":"2026-06-08 12:14:55","modifiedDateGMT":"2026-06-08 12:14:55","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/partner-qa\/' rel='post_tag'>Partner Q&A<\/a>"},"readTime":{"min":11,"sec":13},"status":"publish","content":"Manual reporting is costing ad ops teams more than time with Chris Quinn of ProOps Consulting BY ROB BEELER, BEELER.TECH + CHRIS QUINN, CO-FOUNDER OF PROOPS CONSULTING Most ad ops teams know manual reporting is a grind. What they do not always recognize is how much of the job has"},{"id":4061,"link":"https:\/\/www.beeler.tech\/2026\/06\/01\/why-slow-ads-are-a-revenue-problem-a-conversation-with-catch-metrics\/","name":"why-slow-ads-are-a-revenue-problem-a-conversation-with-catch-metrics","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/09\/Beeler.Space_Header_2.jpg","alt":""},"title":"Why slow ads are a revenue problem, a conversation with Catch Metrics","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jun 1, 2026","dateGMT":"2026-06-01 14:09:43","modifiedDate":"2026-06-01 14:09:47","modifiedDateGMT":"2026-06-01 14:09:47","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/partner-qa\/' rel='post_tag'>Partner Q&A<\/a>"},"readTime":{"min":4,"sec":56},"status":"publish","content":"Why slow ads are a revenue problem, a conversation with Catch Metrics BY HAZEL BROADLEY, BEELER.TECH For publishers, page speed is no longer just a technical concern. As advertising stacks become more complex and pages rely on dozens of third-party technologies, even small delays can affect viewability, user engagement, and"}]