Beeler.Tech Reads & Reactions
Commentary on ad ops, ad tech, and the systems publishers rely on (or sometimes have to fight), interviews with industry leaders, and anonymous takes from publishers. If you’re working to make the business side of publishing make sense, this is where we talk about how.
Below the Fold Editorials
Below the Fold features brutally honest anonymous publisher editorials, unfiltered feedback from our exclusive ad ops community, and original expert analysis to help you connect the dots. Although a select few are available to the public, most Below the Fold editorials are only available to subscribers. Not already a subscriber? Learn more about The Stack.
[{"id":4104,"link":"https:\/\/www.beeler.tech\/2026\/06\/12\/how-to-bring-buyers-closer-to-the-impression\/","name":"how-to-bring-buyers-closer-to-the-impression","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_web_below_2560x1440.png","alt":""},"title":"How to bring buyers closer to the impression","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jun 12, 2026","dateGMT":"2026-06-12 11:00:36","modifiedDate":"2026-06-12 11:00:42","modifiedDateGMT":"2026-06-12 11:00:42","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/editorials\/\" rel=\"category tag\">Editorials<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/editorials\/\" rel=\"category tag\">Editorials<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/below-the-fold\/' rel='post_tag'>Below the Fold<\/a><a href='https:\/\/www.beeler.tech\/tag\/the-stack\/' rel='post_tag'>The Stack<\/a>"},"readTime":{"min":13,"sec":26},"status":"publish","excerpt":"If sell-side decisioning becomes another opaque toll booth, publishers will lose confidence, buyers will question the economics, and the open internet will have recreated the problems it claimed to solve."},{"id":3980,"link":"https:\/\/www.beeler.tech\/2026\/05\/18\/publishers-failing-fast-in-ad-ops\/","name":"publishers-failing-fast-in-ad-ops","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_exemplar_below_2_2560x1440-1.jpg","alt":""},"title":"Publishers: 'failing fast' in ad ops only works if someone's writing it down","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"May 18, 2026","dateGMT":"2026-05-18 13:54:19","modifiedDate":"2026-05-18 15:58:08","modifiedDateGMT":"2026-05-18 15:58:08","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/editorials\/\" rel=\"category tag\">Editorials<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/editorials\/\" rel=\"category tag\">Editorials<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/below-the-fold\/' rel='post_tag'>Below the Fold<\/a><a href='https:\/\/www.beeler.tech\/tag\/the-stack\/' rel='post_tag'>The Stack<\/a>"},"readTime":{"min":8,"sec":22},"status":"publish","excerpt":"I'm tired. A lot of my friends in ad ops are tired. We keep being asked to absorb the same preventable problems on behalf of organizations that have decided learning isn't worth the time it takes."},{"id":3498,"link":"https:\/\/www.beeler.tech\/2026\/04\/02\/the-trust-famine-inside-publishing-is-now-a-business-problem\/","name":"the-trust-famine-inside-publishing-is-now-a-business-problem","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_web_below_2560x1440.png","alt":""},"title":"The trust famine inside publishing is a business problem, not a disposable moral argument","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Apr 2, 2026","dateGMT":"2026-04-02 15:29:12","modifiedDate":"2026-05-29 15:19:34","modifiedDateGMT":"2026-05-29 15:19:34","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/editorials\/\" rel=\"category tag\">Editorials<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/editorials\/\" rel=\"category tag\">Editorials<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/below-the-fold\/' rel='post_tag'>Below the Fold<\/a><a href='https:\/\/www.beeler.tech\/tag\/the-stack\/' rel='post_tag'>The Stack<\/a>"},"readTime":{"min":12,"sec":34},"status":"publish","excerpt":"We know trust matters.\u00a0We can feel what its absence does to a culture, a business, a public, an audience.\u00a0We know what it costs when nobody believes anybody.\u00a0Yet we keep clinging to the same systems that profit from distrust, confusion, exhaustion, and dependency."},{"id":3470,"link":"https:\/\/www.beeler.tech\/2026\/03\/31\/what-intent-means-in-2026\/","name":"what-intent-means-in-2026","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_exemplar_below_2_2560x1440-1.jpg","alt":""},"title":"What \u2018intent\u2019 means in 2026, and why the machines won\u2019t wait for your product to catch up","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Mar 31, 2026","dateGMT":"2026-03-31 13:28:02","modifiedDate":"2026-03-31 13:28:07","modifiedDateGMT":"2026-03-31 13:28:07","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/editorials\/\" rel=\"category tag\">Editorials<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/editorials\/\" rel=\"category tag\">Editorials<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/below-the-fold\/' rel='post_tag'>Below the Fold<\/a><a href='https:\/\/www.beeler.tech\/tag\/the-stack\/' rel='post_tag'>The Stack<\/a>"},"readTime":{"min":12,"sec":46},"status":"publish","excerpt":"Intent has been treated as a targeting label rather than a human truth. The gap between the two is where publisher revenue leaks, buyer trust erodes, and campaigns quietly underperform."},{"id":3423,"link":"https:\/\/www.beeler.tech\/2026\/03\/27\/ad-ops-is-where-other-peoples-bad-decisions-become-emergencies\/","name":"ad-ops-is-where-other-peoples-bad-decisions-become-emergencies","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_web_below_2560x1440.png","alt":""},"title":"Ad ops is where other people\u2019s bad decisions become emergencies","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Mar 27, 2026","dateGMT":"2026-03-27 12:21:34","modifiedDate":"2026-04-15 14:42:21","modifiedDateGMT":"2026-04-15 14:42:21","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/editorials\/\" rel=\"category tag\">Editorials<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/editorials\/\" rel=\"category tag\">Editorials<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/below-the-fold\/' rel='post_tag'>Below the Fold<\/a><a href='https:\/\/www.beeler.tech\/tag\/the-stack\/' rel='post_tag'>The Stack<\/a>"},"readTime":{"min":12,"sec":20},"status":"publish","excerpt":"For all the ways this job gets flattened by other people, the truth is ad ops people understand more of the business than we usually get credit for."},{"id":2716,"link":"https:\/\/www.beeler.tech\/2026\/01\/02\/brand-safety-theater-keyword-blocklists-problem\/","name":"brand-safety-theater-keyword-blocklists-problem","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_exemplar_below_2_2560x1440.jpg","alt":""},"title":"Brand safety theater: We have a keyword blocklists problem, people","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jan 2, 2026","dateGMT":"2026-01-02 18:22:39","modifiedDate":"2026-01-09 16:14:37","modifiedDateGMT":"2026-01-09 16:14:37","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/editorials\/\" rel=\"category tag\">Editorials<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/editorials\/\" rel=\"category tag\">Editorials<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/below-the-fold\/' rel='post_tag'>Below the Fold<\/a><a href='https:\/\/www.beeler.tech\/tag\/the-stack\/' rel='post_tag'>The Stack<\/a>"},"readTime":{"min":11,"sec":5},"status":"publish","excerpt":"Publishers have the right to publish whatever content they think will attract an audience and have it monetized by advertising from advertisers that want to be seen by that audience. Full stop. What is lost is that, when evaluating impressions is done poorly, it can punish publishers who have invested time, money, and effort into creating content."},{"id":2024,"link":"https:\/\/www.beeler.tech\/2025\/10\/01\/publishers-chasing-revenue\/","name":"publishers-chasing-revenue","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_web_below_2560x1440.png","alt":""},"title":"Publishers, chasing revenue at all costs is costing you","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Oct 1, 2025","dateGMT":"2025-10-01 21:08:40","modifiedDate":"2026-01-09 16:16:02","modifiedDateGMT":"2026-01-09 16:16:02","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/editorials\/\" rel=\"category tag\">Editorials<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/editorials\/\" rel=\"category tag\">Editorials<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/below-the-fold\/' rel='post_tag'>Below the Fold<\/a><a href='https:\/\/www.beeler.tech\/tag\/the-stack\/' rel='post_tag'>The Stack<\/a>"},"readTime":{"min":13,"sec":13},"status":"publish","excerpt":"When we tell our programmatic teams to \u201cJust get more revenue, I don\u2019t need to know how,\u201d we\u2019re poisoning our own well as publishers. You flood the market, you train buyers to pay less, you chase every possible dollar, you strip away your own leverage, and (at some point) you dig yourself a hole so deep you can\u2019t dig your way out."},{"id":2004,"link":"https:\/\/www.beeler.tech\/2025\/10\/01\/publishers-serve-advertisers\/","name":"publishers-serve-advertisers","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_exemplar_below_1_2560x1440.jpg","alt":""},"title":"Publishers, we don\u2019t serve readers or advertisers, we serve shareholders","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Oct 1, 2025","dateGMT":"2025-10-01 20:52:42","modifiedDate":"2026-01-09 16:16:40","modifiedDateGMT":"2026-01-09 16:16:40","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/editorials\/\" rel=\"category tag\">Editorials<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/editorials\/\" rel=\"category tag\">Editorials<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/below-the-fold\/' rel='post_tag'>Below the Fold<\/a><a href='https:\/\/www.beeler.tech\/tag\/publisher-pov\/' rel='post_tag'>Publisher POV<\/a><a href='https:\/\/www.beeler.tech\/tag\/the-stack\/' rel='post_tag'>The Stack<\/a>"},"readTime":{"min":11,"sec":18},"status":"publish","excerpt":"Shareholders want growth at all costs, quarter after quarter. That\u2019s why you see the clutter, the clickbait, the short-term revenue plays. No one thinks this is good for the audience, but no one cares. The only story Wall Street wants to hear is growth."}]
Above the Fold Reports
Your weekly peek behind the curtain of the powerful conversations happening behind the closed doors of the Beeler.Tech publisher and partner communities. You must be a subscriber to access these reports. Not already a subscriber? Learn more about The Stack.
[{"id":4138,"link":"https:\/\/www.beeler.tech\/2026\/06\/22\/above-the-fold-june-22-2026\/","name":"above-the-fold-june-22-2026","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_web_above_2560x1440.png","alt":""},"title":"Above the Fold: June 22, 2026","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jun 22, 2026","dateGMT":"2026-06-22 13:37:35","modifiedDate":"2026-06-23 13:40:57","modifiedDateGMT":"2026-06-23 13:40:57","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":6,"sec":48},"status":"publish","excerpt":"Did anyone else get obliterated by Google's June algo update? Even worse, it seems to have spilled over to our performance on discover and news."},{"id":4120,"link":"https:\/\/www.beeler.tech\/2026\/06\/15\/above-the-fold-june-15-2026\/","name":"above-the-fold-june-15-2026","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_web_above_2560x1440.png","alt":""},"title":"Above the Fold: June 15, 2026","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jun 15, 2026","dateGMT":"2026-06-15 14:09:56","modifiedDate":"2026-06-15 14:11:44","modifiedDateGMT":"2026-06-15 14:11:44","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":8,"sec":39},"status":"publish","excerpt":"When Chrome's Heavy Ad Intervention pulls an ad for consuming too many resources, the slot goes dark. A member now reports that Google is automatically refilling those slots by default, without anyone asking."},{"id":4106,"link":"https:\/\/www.beeler.tech\/2026\/06\/08\/above-the-fold-june-8-2026\/","name":"above-the-fold-june-8-2026","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_web_above_2560x1440.png","alt":""},"title":"Above the Fold: June 8, 2026","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jun 8, 2026","dateGMT":"2026-06-08 11:03:35","modifiedDate":"2026-06-12 11:06:56","modifiedDateGMT":"2026-06-12 11:06:56","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":10,"sec":46},"status":"publish","excerpt":"Six large publishers (Cond\u00e9 Nast, Time among them) told Digiday how they're shifting from impression-based pitches to direct-sold custom content, products, and events as Google search referrals tank."},{"id":4108,"link":"https:\/\/www.beeler.tech\/2026\/06\/01\/above-the-fold-june-1-2026\/","name":"above-the-fold-june-1-2026","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_web_above_2560x1440.png","alt":""},"title":"Above the Fold: June 1, 2026","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jun 1, 2026","dateGMT":"2026-06-01 11:07:48","modifiedDate":"2026-06-12 11:09:44","modifiedDateGMT":"2026-06-12 11:09:44","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":7,"sec":59},"status":"publish","excerpt":"Does agentic buying count as self-serve? Rough consensus says yes, with caveats. Today's self-serve partners likely aren't tomorrow's agentic players."},{"id":4112,"link":"https:\/\/www.beeler.tech\/2026\/05\/26\/above-the-fold-may-26-2026\/","name":"above-the-fold-may-26-2026","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_web_above_2560x1440.png","alt":""},"title":"Above the Fold: May 26, 2026","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"May 26, 2026","dateGMT":"2026-05-26 11:10:24","modifiedDate":"2026-06-12 11:12:56","modifiedDateGMT":"2026-06-12 11:12:56","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":9,"sec":39},"status":"publish","excerpt":"A pub asked how critical it is to send schain in bid requests to the buy side, and whether demand partners are blocking publishers without it. Another publisher said flatly: Don't send it if you're a publisher."},{"id":4114,"link":"https:\/\/www.beeler.tech\/2026\/05\/18\/above-the-fold-may-18-2026\/","name":"above-the-fold-may-18-2026","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_web_above_2560x1440.png","alt":""},"title":"Above the Fold: May 18, 2026","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"May 18, 2026","dateGMT":"2026-05-18 11:13:28","modifiedDate":"2026-06-12 11:16:09","modifiedDateGMT":"2026-06-12 11:16:09","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":8,"sec":1},"status":"publish","excerpt":"The broader concern is whether curation and managed-demand fees can ever be cleanly evaluated. Publishers with premium, known brands question whether opting out would truly exclude them from deals, since removing high-quality supply could weaken the exchange\u2019s package."},{"id":4116,"link":"https:\/\/www.beeler.tech\/2026\/05\/11\/above-the-fold-may-11-2026\/","name":"above-the-fold-may-11-2026","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_web_above_2560x1440.png","alt":""},"title":"Above the Fold: May 11, 2026","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"May 11, 2026","dateGMT":"2026-05-11 11:18:46","modifiedDate":"2026-06-12 11:21:44","modifiedDateGMT":"2026-06-12 11:21:44","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":6,"sec":29},"status":"publish","excerpt":"AI has made building and shipping software easier, which means the build itself is no longer the moat. Success now depends on whether the problem is painful enough, whether the product truly fits the market, and whether the company has access to data others cannot easily replicate."},{"id":2974,"link":"https:\/\/www.beeler.tech\/2026\/01\/26\/above-the-fold-january-26-2026\/","name":"above-the-fold-january-26-2026","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_web_above_2560x1440.png","alt":""},"title":"Above the Fold: January 26, 2026","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jan 26, 2026","dateGMT":"2026-01-26 14:18:21","modifiedDate":"2026-01-26 14:18:24","modifiedDateGMT":"2026-01-26 14:18:24","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":9,"sec":18},"status":"publish","excerpt":"Is having too many key-values in a bid request to GAM hurt response rates because GAM becomes slower or unable to handle the request?"},{"id":2926,"link":"https:\/\/www.beeler.tech\/2026\/01\/19\/above-the-fold-january-19-2026\/","name":"above-the-fold-january-19-2026","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_web_above_2560x1440.png","alt":""},"title":"Above the Fold: January 19, 2026","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jan 19, 2026","dateGMT":"2026-01-19 23:44:00","modifiedDate":"2026-01-19 23:44:03","modifiedDateGMT":"2026-01-19 23:44:03","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":8,"sec":21},"status":"publish","excerpt":"How do you calculate ARPDAU? How do you calculate ARPU? Which team uses which metrics? One point made worth sharing: sometimes these metrics and how they are calculated serve multiple purposes - shareholders vs day-to-day, and that itself could be an interesting conversation."},{"id":2921,"link":"https:\/\/www.beeler.tech\/2026\/01\/12\/above-the-fold-january-12-2026\/","name":"above-the-fold-january-12-2026","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_web_above_2560x1440.png","alt":""},"title":"Above the Fold: January 12, 2026","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jan 12, 2026","dateGMT":"2026-01-12 23:36:10","modifiedDate":"2026-01-19 23:40:36","modifiedDateGMT":"2026-01-19 23:40:36","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":8,"sec":2},"status":"publish","excerpt":"There's a Beeler.Tech project to work with publishers to help create more transparency in the industry, with what we can control, and one area where they have control is who goes into their ads.txt files."},{"id":2703,"link":"https:\/\/www.beeler.tech\/2025\/12\/29\/above-the-fold-december-29-2025\/","name":"above-the-fold-december-29-2025","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_web_above_2560x1440.png","alt":""},"title":"Above the Fold: December 29, 2025","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Dec 29, 2025","dateGMT":"2025-12-29 17:50:00","modifiedDate":"2026-01-02 17:52:18","modifiedDateGMT":"2026-01-02 17:52:18","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":2,"sec":36},"status":"publish","excerpt":"A publisher reported that they\u2019ve been reaching out to demand partners to reduce RESELLER lines. Historically, they capped at 40 entries and required minimum spend thresholds to remain. They have since trimmed every partner to 20 entries or fewer, with no drop-off in revenue."},{"id":2693,"link":"https:\/\/www.beeler.tech\/2025\/12\/22\/above-the-fold-december-22-2025\/","name":"above-the-fold-december-22-2025","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_web_above_2560x1440.png","alt":""},"title":"Above the Fold: December 22, 2025","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Dec 22, 2025","dateGMT":"2025-12-22 17:49:00","modifiedDate":"2026-01-02 17:50:28","modifiedDateGMT":"2026-01-02 17:50:28","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/above-the-fold\/\" rel=\"category tag\">Above the Fold<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":9,"sec":17},"status":"publish","excerpt":"Don't advertisers make their own standards bodies and self-regulate? Can't we do the same thing? Come up with a panel of industry leaders, brand the organization, and say this is how publishers do things?"}]
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[{"id":4173,"link":"https:\/\/www.beeler.tech\/2026\/07\/06\/purpose-and-patterns-today-with-dr-g\/","name":"purpose-and-patterns-today-with-dr-g","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/07\/NavNYC26_BP_2560x1440-2.jpg","alt":""},"title":"Purpose and patterns today, with Dr. G","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jul 6, 2026","dateGMT":"2026-07-06 14:32:03","modifiedDate":"2026-07-06 15:11:56","modifiedDateGMT":"2026-07-06 15:11:56","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/events\/\" rel=\"category tag\">Events<\/a>, <a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/events\/\" rel=\"category tag\">Events<\/a> <a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/exclusive-conversations\/' rel='post_tag'>Exclusive Conversations<\/a>"},"readTime":{"min":5,"sec":54},"status":"publish","content":"Purpose and patterns today, with Dr. G BY LIZ MOOREHEAD, BEELER.TECH https:\/\/www.youtube.com\/watch?v=_H-A6MaUFt8 Dr. G opened Navigator NYC by asking a question that most conferences skip: why did you show up? It sounds simple, but it gets to the difference between attending an event and actually using it. Most people arrive"},{"id":4169,"link":"https:\/\/www.beeler.tech\/2026\/07\/06\/take-what-you-need-give-what-you-want-with-dr-g\/","name":"take-what-you-need-give-what-you-want-with-dr-g","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/07\/NavNYC26_BP_2560x1440-2.jpg","alt":""},"title":"Take what you need, give what you want, with Dr. G","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jul 6, 2026","dateGMT":"2026-07-06 14:25:56","modifiedDate":"2026-07-06 15:13:14","modifiedDateGMT":"2026-07-06 15:13:14","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/events\/\" rel=\"category tag\">Events<\/a>, <a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/events\/\" rel=\"category tag\">Events<\/a> <a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/exclusive-conversations\/' rel='post_tag'>Exclusive Conversations<\/a>"},"readTime":{"min":5,"sec":46},"status":"publish","content":"Take what you need, give what you want, with Dr. G BY LIZ MOOREHEAD, BEELER.TECH https:\/\/www.youtube.com\/watch?v=V9VPpFKnuyE Dr. G closed Navigator NYC with a different kind of session. After a day of conversations about AI, data, audience, brand safety, revenue pressure, collaboration, and change, she brought the room back to a"},{"id":4167,"link":"https:\/\/www.beeler.tech\/2026\/07\/06\/telling-a-better-audience-story-with-rich-murphy-and-lindsay-horrigan\/","name":"telling-a-better-audience-story-with-rich-murphy-and-lindsay-horrigan","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/07\/NavNYC26_BP_2560x1440-2.jpg","alt":""},"title":"Telling a better audience story with Rich Murphy and Lindsay Horrigan","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jul 6, 2026","dateGMT":"2026-07-06 14:17:41","modifiedDate":"2026-07-06 15:12:38","modifiedDateGMT":"2026-07-06 15:12:38","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/events\/\" rel=\"category tag\">Events<\/a>, <a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/events\/\" rel=\"category tag\">Events<\/a> <a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/exclusive-conversations\/' rel='post_tag'>Exclusive Conversations<\/a>"},"readTime":{"min":7,"sec":16},"status":"publish","content":"Telling a better audience story with Rich Murphy and Lindsay Horrgan BY LIZ MOOREHEAD, BEELER.TECH https:\/\/www.youtube.com\/watch?v=Ln9Yyf_rpbE When Rich Murphy and Lindsay Horrigan sat down at Navigator NYC, the conversation landed on one of the biggest shifts publishers are working through right now: audience is no longer something publishers can treat"},{"id":4162,"link":"https:\/\/www.beeler.tech\/2026\/07\/06\/the-hidden-power-of-latent-data-with-justin-evans\/","name":"the-hidden-power-of-latent-data-with-justin-evans","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/07\/NavNYC26_BP_2560x1440-2.jpg","alt":""},"title":"The hidden power of latent data with Justin Evans","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jul 6, 2026","dateGMT":"2026-07-06 14:11:48","modifiedDate":"2026-07-06 15:12:51","modifiedDateGMT":"2026-07-06 15:12:51","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/events\/\" rel=\"category tag\">Events<\/a>, <a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/events\/\" rel=\"category tag\">Events<\/a> <a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/exclusive-conversations\/' rel='post_tag'>Exclusive Conversations<\/a>"},"readTime":{"min":5,"sec":45},"status":"publish","content":"The hidden power of latent data with Justin Evans BY LIZ MOOREHEAD, BEELER.TECH https:\/\/www.youtube.com\/watch?v=_hDkD1EQopQ Justin Evans opened his Navigator NYC session by talking directly to the operations people in the room. If you work in ops, or manage the people who do, you\u2019re close to the work in a way"},{"id":4160,"link":"https:\/\/www.beeler.tech\/2026\/07\/06\/what-we-kept-what-we-let-go-of-with-katie-drummond-of-wired\/","name":"what-we-kept-what-we-let-go-of-with-katie-drummond-of-wired","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/09\/Beeler.Space_Header_23.jpg","alt":""},"title":"What we kept, what we let go of, with Katie Drummond of WIRED","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jul 6, 2026","dateGMT":"2026-07-06 13:55:40","modifiedDate":"2026-07-06 13:55:45","modifiedDateGMT":"2026-07-06 13:55:45","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/events\/\" rel=\"category tag\">Events<\/a>, <a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/events\/\" rel=\"category tag\">Events<\/a> <a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/exclusive-conversations\/' rel='post_tag'>Exclusive Conversations<\/a>"},"readTime":{"min":0,"sec":57},"status":"publish","content":"What we kept, what we let go of, with Katie Drummond of WIRED BY LIZ MOOREHEAD, BEELER.TECH This conversation is for our exclusive publishers only community. Please ask in the community for the password to watch this video.\u00a0You can also\u00a0become a member of our community here. When Katie Drummond took"},{"id":4158,"link":"https:\/\/www.beeler.tech\/2026\/06\/30\/clarity-competitive-advantage-for-publishers-sebastien-moutte\/","name":"clarity-competitive-advantage-for-publishers-sebastien-moutte","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/12\/bT_QnA_Header_o3-1.jpg","alt":""},"title":"Why clarity has become a competitive advantage for publishers with Opti Digital's S\u00e9bastien Moutte","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jun 30, 2026","dateGMT":"2026-06-30 14:44:59","modifiedDate":"2026-06-30 14:45:04","modifiedDateGMT":"2026-06-30 14:45:04","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/partner-qa\/' rel='post_tag'>Partner Q&A<\/a>"},"readTime":{"min":11,"sec":6},"status":"publish","content":"Why clarity has become a competitive advantage for publishers with Opti Digital's S\u00e9bastien Moutte BY ROB BEELER + S\u00c9BASTIEN MOUTTE, CO-FOUNDER & CHIEF STRATEGY OFFICER AT OPTI DIGITAL Publishers have never had more data at their fingertips. Revenue dashboards, audience analytics, engagement metrics, Core Web Vitals, yield reports, operational alerts\u2026"},{"id":4143,"link":"https:\/\/www.beeler.tech\/2026\/06\/23\/google-just-changed-search-now-what-for-publishers\/","name":"google-just-changed-search-now-what-for-publishers","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/12\/Beeler.Space_Header_30.jpg","alt":""},"title":"Google just changed search... now what for publishers?","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jun 23, 2026","dateGMT":"2026-06-23 14:35:14","modifiedDate":"2026-06-23 14:37:23","modifiedDateGMT":"2026-06-23 14:37:23","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/staff-editorials\/' rel='post_tag'>Staff Editorials<\/a>"},"readTime":{"min":5,"sec":27},"status":"publish","content":"Google just changed search... now what for publishers? BY HAZEL BROADLEY, BEELER.TECH THE SHORT VERSIONGoogle\u2019s latest AI search direction and the CMA\u2019s June 3 decision raise a bigger question for publishers: what can they still control as search traffic, attribution, audience behavior, and internal operations all shift at once? There\u2019s"},{"id":4131,"link":"https:\/\/www.beeler.tech\/2026\/06\/16\/pub-report-what-publishers-should-do-next\/","name":"pub-report-what-publishers-should-do-next","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/12\/Beeler.Space_Header_1.jpg","alt":""},"title":"Own the signal, move the auction, fix the cache: what publishers should do next","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jun 16, 2026","dateGMT":"2026-06-16 18:03:07","modifiedDate":"2026-06-16 18:05:40","modifiedDateGMT":"2026-06-16 18:05:40","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/partner-qa\/' rel='post_tag'>Partner Q&A<\/a><a href='https:\/\/www.beeler.tech\/tag\/the-pub-report\/' rel='post_tag'>The Pub Report<\/a>"},"readTime":{"min":4,"sec":39},"status":"publish","content":"Own the signal, move the auction, fix the cache: what publishers should do next BY HAZEL BROADLEY, BEELER.TECH Our second edition of The Pub Report, co-hosted alongside our friends Prebid.org, brought together digital media leaders John Rosendahl (Optable), Mike Racic (Prebid), Erik Svilich (Encypher), Brian Sardo (Microsoft), Kieran Greene (Shinka),"},{"id":4118,"link":"https:\/\/www.beeler.tech\/2026\/06\/15\/when-gpid-gets-messy-publishers-pay-the-price-with-eilon-goldstein-of-rise\/","name":"when-gpid-gets-messy-publishers-pay-the-price-with-eilon-goldstein-of-rise","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/B.Space_QA_2_2560x1440.png","alt":""},"title":"When GPID gets messy, publishers pay the price, with Eilon Goldstein of Rise","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jun 15, 2026","dateGMT":"2026-06-15 13:06:51","modifiedDate":"2026-06-15 13:06:55","modifiedDateGMT":"2026-06-15 13:06:55","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/partner-qa\/' rel='post_tag'>Partner Q&A<\/a>"},"readTime":{"min":6,"sec":36},"status":"publish","content":"When GPID gets messy, publishers pay the price, with Eilon Goldstein of Rise BY ROB BEELER, BEELER.TECH + EILON GOLDSTEIN, SENIOR PRODUCT MANAGER AT RISE GPID is one of those things a lot of publishers know they\u2019re supposed to care about, but it\u2019s easy to push into the \u201ctechnical plumbing\u201d"},{"id":4096,"link":"https:\/\/www.beeler.tech\/2026\/06\/09\/ad-stack-business-ju-kay-kwek-switchboard\/","name":"ad-stack-business-ju-kay-kwek-switchboard","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/12\/bT_QnA_Header_o3.jpg","alt":""},"title":"Why the ad stack and the business still don't talk to each other with Ju-kay Kwek of Switchboard Software","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jun 9, 2026","dateGMT":"2026-06-09 16:00:13","modifiedDate":"2026-06-10 14:52:57","modifiedDateGMT":"2026-06-10 14:52:57","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/partner-qa\/' rel='post_tag'>Partner Q&A<\/a>"},"readTime":{"min":7,"sec":51},"status":"publish","content":"Why the ad stack and the business still don't talk to each other with Ju-kay Kwek of Switchboard Software BY ROB BEELER, BEELER.TECH + JU-KAY KWEK, CEO OF SWITCHBOARD SOFTWARE Google Ad Manager can tell you what happened inside GAM, but publisher revenue doesn\u2019t live inside one system anymore. It"},{"id":4087,"link":"https:\/\/www.beeler.tech\/2026\/06\/08\/why-gpid-still-falls-short-persistent-problems-in-programmatic-placement-identification\/","name":"why-gpid-still-falls-short-persistent-problems-in-programmatic-placement-identification","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/12\/Beeler.Space_Header_34.jpg","alt":""},"title":"Why GPID still falls short: Persistent problems in programmatic placement identification","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jun 8, 2026","dateGMT":"2026-06-08 12:23:42","modifiedDate":"2026-06-08 12:55:20","modifiedDateGMT":"2026-06-08 12:55:20","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/partner-qa\/' rel='post_tag'>Partner Q&A<\/a>"},"readTime":{"min":4,"sec":44},"status":"publish","content":"Why GPID still falls short: Persistent problems in programmatic placement identification BY EILON GOLDSTEIN, RISE The Global Placement ID (GPID) was introduced as a game-changer for programmatic transparency. Pioneered by The Trade Desk and codified by the IAB Tech Lab, GPID was designed to provide a persistent, publisher-defined identifier for"},{"id":4085,"link":"https:\/\/www.beeler.tech\/2026\/06\/08\/manual-reporting-ad-ops-with-chris-quinn\/","name":"manual-reporting-ad-ops-with-chris-quinn","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/12\/bT_QnA_Header_2.png","alt":""},"title":"Manual reporting is costing ad ops teams more than time with Chris Quinn of ProOps Consulting","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jun 8, 2026","dateGMT":"2026-06-08 12:10:53","modifiedDate":"2026-06-08 12:14:55","modifiedDateGMT":"2026-06-08 12:14:55","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/partner-qa\/' rel='post_tag'>Partner Q&A<\/a>"},"readTime":{"min":11,"sec":13},"status":"publish","content":"Manual reporting is costing ad ops teams more than time with Chris Quinn of ProOps Consulting BY ROB BEELER, BEELER.TECH + CHRIS QUINN, CO-FOUNDER OF PROOPS CONSULTING Most ad ops teams know manual reporting is a grind. What they do not always recognize is how much of the job has"},{"id":4061,"link":"https:\/\/www.beeler.tech\/2026\/06\/01\/why-slow-ads-are-a-revenue-problem-a-conversation-with-catch-metrics\/","name":"why-slow-ads-are-a-revenue-problem-a-conversation-with-catch-metrics","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/09\/Beeler.Space_Header_2.jpg","alt":""},"title":"Why slow ads are a revenue problem, a conversation with Catch Metrics","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jun 1, 2026","dateGMT":"2026-06-01 14:09:43","modifiedDate":"2026-06-01 14:09:47","modifiedDateGMT":"2026-06-01 14:09:47","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/partner-qa\/' rel='post_tag'>Partner Q&A<\/a>"},"readTime":{"min":4,"sec":56},"status":"publish","content":"Why slow ads are a revenue problem, a conversation with Catch Metrics BY HAZEL BROADLEY, BEELER.TECH For publishers, page speed is no longer just a technical concern. As advertising stacks become more complex and pages rely on dozens of third-party technologies, even small delays can affect viewability, user engagement, and"},{"id":4059,"link":"https:\/\/www.beeler.tech\/2026\/06\/01\/why-the-agency-reset-matters-for-publishers-with-joe-root-of-permutive\/","name":"why-the-agency-reset-matters-for-publishers-with-joe-root-of-permutive","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/12\/Beeler.Space_Header_30.jpg","alt":""},"title":"Why the agency reset matters for publishers with Joe Root of Permutive","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jun 1, 2026","dateGMT":"2026-06-01 13:30:39","modifiedDate":"2026-06-01 13:30:43","modifiedDateGMT":"2026-06-01 13:30:43","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/partner-qa\/' rel='post_tag'>Partner Q&A<\/a>"},"readTime":{"min":3,"sec":24},"status":"publish","content":"Why the agency reset matters for publishers with Joe Root of Permutive BY ROB BEELER, BEELER.TECH + JOE ROOT, CO-FOUNDER OF PERMUTIVE I always enjoy talking with Joe Root, co-founder of Permutive, because the conversation tends to go two places at once: all the way up to the big, philosophical"},{"id":4017,"link":"https:\/\/www.beeler.tech\/2026\/05\/26\/camp-fire-interstitial-ux-reset-navigator-nyc-ai-publisher-response-analysis\/","name":"camp-fire-interstitial-ux-reset-navigator-nyc-ai-publisher-response-analysis","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/12\/campfire.png","alt":""},"title":"Camp.Fire: Interstitial UX Reset + Navigator NYC & AI Publisher Response Analysis","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"May 26, 2026","dateGMT":"2026-05-26 14:19:21","modifiedDate":"2026-05-26 14:24:02","modifiedDateGMT":"2026-05-26 14:24:02","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/partner-qa\/' rel='post_tag'>Partner Q&A<\/a>"},"readTime":{"min":1,"sec":7},"status":"publish","content":"Camp.Fire: Interstitial UX Reset + Navigator NYC & AI Publisher Response Analysis BY LIZ MOOREHEAD, BEELER.TECH This conversation is for our exclusive publishers and partners only community. Please ask in the community for the password to watch this video. You can also become a member of our community here. Camp.Fire is where"},{"id":3977,"link":"https:\/\/www.beeler.tech\/2026\/05\/18\/ai-as-magic-instead-of-infrastructure-matthew-rance\/","name":"ai-as-magic-instead-of-infrastructure-matthew-rance","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/12\/Beeler.Space_Header_19.jpg","alt":""},"title":"There\u2019s a dangerous tendency to think of AI as magic instead of infrastructure: a publisher show-and-tell with Matthew Rance","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"May 18, 2026","dateGMT":"2026-05-18 13:03:02","modifiedDate":"2026-05-18 13:03:06","modifiedDateGMT":"2026-05-18 13:03:06","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/partner-qa\/' rel='post_tag'>Partner Q&A<\/a>"},"readTime":{"min":5,"sec":9},"status":"publish","content":"There\u2019s a dangerous tendency to think of AI as magic instead of infrastructure, with Matthew Rance BY HAZEL BROADLEY, BEELER.TECH Hosted by Rob Beeler and featuring Immediate Media\u2019s Head of Commercial Data & Analytics, Matthew Rance, our inaugural publisher AI automation show-and-tell avoided the usual \u2018AI will change everything\u2019 keynote"},{"id":3922,"link":"https:\/\/www.beeler.tech\/2026\/05\/11\/metrics-publishers-prioritize-may-not-drive-revenue-report-playwire\/","name":"metrics-publishers-prioritize-may-not-drive-revenue-report-playwire","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/09\/Beeler.Space_Header_5.jpg","alt":""},"title":"Metrics publishers prioritize may not drive revenue (new report from Playwire)","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"May 11, 2026","dateGMT":"2026-05-11 12:24:05","modifiedDate":"2026-05-11 12:30:15","modifiedDateGMT":"2026-05-11 12:30:15","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/partner-qa\/' rel='post_tag'>Partner Q&A<\/a>"},"readTime":{"min":11,"sec":36},"status":"publish","content":"Metrics publishers prioritize may not drive revenue (new report from Playwire) BY LIZ MOOREHEAD, BEELER.TECH For years, publishers have been told to obsess over CPMs, viewability, and time-on-site. But according to Playwire\u2019s new report, State of Publisher Ad Revenue 2026: Insights and Opportunities, many of the industry\u2019s most commonly discussed"},{"id":3930,"link":"https:\/\/www.beeler.tech\/2026\/05\/04\/pub-call-ai-automation-show-tell-with-matthew-rance-april-9-2026\/","name":"pub-call-ai-automation-show-tell-with-matthew-rance-april-9-2026","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/09\/Beeler.Space_Header_15.jpg","alt":""},"title":"Pub.Call: AI automation show + tell with Matthew Rance (April 9, 2026)","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"May 4, 2026","dateGMT":"2026-05-04 04:31:43","modifiedDate":"2026-05-18 12:56:08","modifiedDateGMT":"2026-05-18 12:56:08","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/partner-qa\/' rel='post_tag'>Partner Q&A<\/a>"},"readTime":{"min":1,"sec":22},"status":"publish","content":"Pub.Call: AI automation show + tell with Matthew Rance (April 9, 2026) BY LIZ MOOREHEAD, BEELER.TECH AI automation as a conversation starter is much more appealing when you start talking about practical workflow applications. That's why this session focused on what it actually takes to build AI into publishing systems"}]