What The IAB’s Buyers.Json Transparency Initiative Means For Digital Advertising

articles Mar 23, 2021

What The IAB’s Buyers.Json Transparency Initiative Means For Digital Advertising

PubMatic’s Eric Bozinny explains the benefits of the Buyers.json initiative, which seeks to illuminate the buy-side supply chain, creating a cleaner ecosystem for all. While SSPs can proactively block suspicious advertiser behavior, Buyers.json seeks to provide the transparency needed to identify bad actors, reward legitimate ad buyers, and balance the needs of both the buy-side and sell-side.

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