It's here...

Super excited about pulling the trigger on this event. The Publisher Revenue Base Camp is invite-only and the goal is to change the industry. We will bring together the most important and influential people in publisher revenue, and work on the biggest problems faced by publishers and the industry. Expect the output of the event to be best practices and initiatives to help publishers get their houses in order before we expand the conversation to the buy side.

If this sounds like something you should participate in, here's the event page. More details will be provided to those invited including the agenda, who is attending, and when prep meetings will be held. That's right: the Boulder Publisher Revenue Base Camp is more than the event itself, but everything that comes before and after. Get on board.

Why "Publisher Revenue Base Camp"? Often the terms "ad ops" and "revenue ops" fall short of the responsibilities of the people who will be attending the event. The event is focused on advertising but not restricted to that topic. The event is advertising focused, but not restricted to that topic. We also expect people who don't think of themselves as ad operations to attend.

A base camp is where trailblazers prepare for the ascent ahead. Publishers have an uphill battle ahead of them. The base camp is the starting point for those who are going to forge ahead and figure this out. Don't like the term? Fine: call it Beeler Camp if you prefer. We'll even have s'mores and tell stories about agency RFPs around the campfire if you like.

This is not a publisher forum. This is a new, different kind of event that serves a different purpose. This is a dream of mine to do something like this. Let's do this!

Tis the season...

In View/Slack Stuff:

In View clients, you're seeing In View info on the site and now weekly in your inbox.
Publishers, you're living it in Slack or on the website.

Everyone else, here's a tease of some of the discussion topics:

• Clean Rooms
• Industry Trade Newsletters
• Pubs without open RTB

Content we appreciate

Our Peeps + Partners: if you are in the news anywhere, let us know! We want to support you (and it's hard to keep up on every source)!

• Ad Ops All Stars: Mahendran Singh, MediaMint

Data/Privacy

• In conversations about 2022 ad deals, first-party data takes center stage for more publishers
• ‘This is scary stuff’: Cookie compliance efforts continue to fall short even three years after GDPR

Google

• Google exec on company's privacy philosophy: ‘FLoC will evolve – there will be other birds’
• The Privacy Sandbox timeline - this gets updated monthly, gonna keep it here for now
• Progress in the Privacy Sandbox - newer blog, gets updated monthly, keeping it here

Aquisitions/Mergers/Public

• Dotdash Becomes The Largest Publisher In The U.S.
• Criteo To Acquire IPONWEB For $380 Million
• BuzzFeed Goes Public​

Carbon Neutrality

• Future plc wants to be carbon-neutral by 2026

Job Listings

Is it safe to say we are the biggest Ad Ops/Ad Tech Job Board in the Universe?

Have a job to post? It's free. email [email protected] to get it listed. 

Is the job not quite public? We'll include it on our Whispers page.

Job Seekers

Actively looking for a new gig or want to see what's out there? Become a Job Seeker and post anonymously what you're looking for in your next job. Take a chance that someone needs what you want to do!

If you are looking to fill an open role, review our job seekers, we may have the perfect person for you. Send us a note and we’ll make the introduction!

Job Seeker #76

Boston based professional who is open to remote positions. Over the last twenty years, this individual has implemented her education and experience into developing campaigns around human behaviors in the areas of marketing, advertising, and online and offline media. Her experience has encompassed doing end-to-end campaign management from creation through completion of the campaign including all development of the concept, creatives, plans, logistics, troubleshooting, optimization, and testing.

She has management experience with creating, developing, and supervising a successful team both in-person and remotely. The last ten years of her career have been spent in digital marketing, digital production, and digital advertising operations working for publishers, advertisers, and agencies. She has numerous MarTech and AdTech certifications including being certified in the entire Google AdTech stack. Currently, looking for her next challenging position as a manager or director within an established company or agency either building a team or working with an existing team.

Industry Events

Our Full List of User Submitted Events
Email us at [email protected] to add your events.

All times are ET.
 

December 14 at 11:00 AM: Cookies & Tech 2021 Round-Up: Italy, California, Global Privacy Control, Third-Party Cookies & More
December 14 at 1:30 PM: New Rules for Digital Media: Addressability & Measurement
December 17 at 4:00 PM: Beeler.Tech Weekly Virtual Happy Hour
January 4 at 9:30 AM: The Digital Media Open West at CES - 2022
January 25 at 7:00 AM: AdExchanger’s Industry Preview
January 26 at 5:00 PM: MediaPost's Online All Stars
January 26 at 7:00 PM: MediaPost's Agency of the Year Awards
February 2 - 4: The Beet Retreat: San Juan
February 3: 2022 Creative Media Awards
February 7 - 10: IAB Annual Leadership Meeting
February 16: Retail Brand Insider Summit
February 28 - March 1 at 3:00 PM: RampUp 2022
March 6 - 8: 12th Annual LOAC 2022 Local Advertising Conference
March 6 - 8: Borrell Miami 2022
March 6 - 9: AdMonsters PubForum St. Petersburg
March 30 - 31: ATS Singapore 2022: A New Era for Marketing & Advertising
April 10 - 13: IAPP Global Privacy Summit 2022
May 1 - May 4: Publisher Revenue Base Camp: Boulder, CO <Beeler.Tech!
May 24 - 25: PROGRAMMATIC I/O Las Vegas
June 1 - 3: The SubSummit Experience​
June 6 - 7: AdMonsters OPS 2022
August 14 - 17: AdMonsters PubForum Montreal
November 6 - 9: AdMonsters PubForum Nashville

 

Virtual Happy Hour Every Friday 4pm ET

VHH requires registration and approval <--- Q4 2021
new link for all of 2022 (Melissa figured it out) <--- register now, so we aren't approving everyone at 3:55 on January 7th!
 

Final Thoughts

Thank you for subscribing.  This newsletter is a labor of love and all the kids at Team.Beeler appreciate the time and attention you give to it.  Feel free to reach out with any feedback - positive or negative, as it’ll help improve this letter for everyone. If this newsletter was forwarded to you, you can subscribe here.

Beeler (and team) Out.