Week 46: In AdOps, all eyes are on you to drive revenue

articles Nov 29, 2021

We tried over Thanksgiving dinner once more to explain what we do and again we failed. That doesn't mean we can do a better job explaining to YOU what we do. As I may have previously mentioned, Beeler.Tech now has a marketing team/army and we've been working on explaining our proposition. Try this on for size and let us know how it feels: 

In AdOps, all eyes are on you to drive revenue

Of course, nothing about what you do is easy.

In fact, everything about how you do your job – technology, best practices, regulations – is a moving target. But your need to succeed and hit big numbers despite those often seismic shifts never changes. 

Beeler.Tech is your exchange for what’s possible as an AdOps professional. Through our close-knit community, genuinely helpful content, and meaningful one-on-one connections, let’s break through the noise of our industry together.

Doesn't that sound like us?

Top Story #1: Beeler.Cast Episode 204 with Ian Gibbs

Episode 204 is out! Last week we sat down with Ian Gibbs, Research and Insight Specialist with CoLab Media Consulting on our newest episode of Beeler.Cast. Ian took us through the ins and outs of the findings in our Rev Ops Barometer Report (free summary and full report here*). You can listen to the full podcast on Spotify and all other major streaming services. If you're more of a podcast watcher, check out the live recording on our YouTube channel here

*partners and participants get the full report for free. Hit us up for your code.

Top Story #2: Our friends at The Minority Report Podcast talk to our friend Michael Texidor!


In episode 123, Erik and Kerel chat with Michael Texidor, Vice President, Program Management Office at IAB. Michael has 15+ years of experience overhauling processes, creating organizational efficiencies, and maximizing financial success for media industry organizations.  During the convo, Michael describes the roles his mom and dad played in shaping who he is today as a father, professional, and leader. Michael also shares insights into his passion for managing and leading people.


In View/Slack Stuff:

It was a quiet week last week with Thanksgiving and all. We're going to use this opportunity to start to email our In View content to our partners on Wednesday starting this week. Make sure you mark Beeler.Tech as non-spam pah-lease!

Job Listings

Is it safe to say we are the biggest Ad Ops/Ad Tech Job Board in the Universe?

Have a job to post? It's free. email [email protected] to get it listed. 

Is the job not quite public? We'll include it on our Whispers page.

Ad Operations Manager - DZone - Remote
Senior Technical Ad Operations & QA Specialist - The Washington Post - Washington, DC
Digital Advertising Operations Trafficking Coordinator - The Washington Post - Washington, DC
Senior Publisher Revenue Strategist - 10up - Remote
Publisher Ad Ops Specialist - 10up - Remote
Ad Ops Lead, Pharma - Ogury - New York, NY
Ad Operations Manager - The Media Trust
Senior Programmatic Sales Manager - SmartNews - Remote
Programmatic Yield & Inventory Manager - SmartNews - New York, NY
Ad Administrative Lead - SmartNews - San Francisco, CA
Operations Analyst - SmartNews - San Francisco, CA

Job Seekers

Actively looking for a new gig or want to see what's out there? Become a Job Seeker and post anonymously what you're looking for in your next job. Take a chance that someone needs what you want to do!

If you are looking to fill an open role, review our job seekers, we may have the perfect person for you. Send us a note and we’ll make the introduction!

Job Seeker #78

This New York-based individual has experience in the agency, publisher, programmatic worlds with an interest in CTV &Site tagging with the ability to create documentation on the fly. Showing grit/ technical problem-solving skills and excellence for account management, business, technical ad campaign management, and data analysis. He is able to easily pick up technical concepts, dashboards, and ad tech vernacular, there is no task too large or small. He is used to working cross-functionally with engineering, product, ad operations, international teams, and more. For his next career move, he is looking to stay within the AdTech industry in a role where he can grow, develop his talents, and continue to learn.

Industry Events

Our Full List of User Submitted Events
Email us at [email protected] to add your events.

All times are ET.


December 1 at 12:00 PM: Top Women in Media Awards! - Melissa will be there!
December 1 - 2 at 8:00 AM: Publishers Empowered Summit
December 1 at 11:00 AM: How Top Publishers Generated More Revenue with Better Ads Experiences
December 3 at 4:00 PM: Beeler.Tech Weekly Virtual Happy Hour
December 8 at 1:00 PM: No Third-party Cookies, No Problem: Ranker on First-party Data in a Privacy-safe World
December 14 at 1:30 PM: New Rules for Digital Media: Addressability & Measurement
January 4 at 9:30 AM: The Digital Media Open West at CES - 2022
January 25 at 7:00 AM: AdExchanger’s Industry Preview
February 2 - 4: The Beet Retreat: San Juan
February 7 - 11: IAB Annual Leadership Meeting
March 6 - 8: 12th Annual LOAC 2022 Local Advertising Conference
March 6 - 8: Borrell Miami 2022
March 6 - 10: AdMonsters PubForum St. Petersburg
May 24 - 25: PROGRAMMATIC I/O Las Vegas
June 1 - 3: The SubSummit Experience‚Äč
June 6 - 7: AdMonsters OPS 2022
July 14 - 17: AdMonsters PubForum Austin
November 6 - 9: AdMonsters PubForum Nashville


Virtual Happy Hour Every Friday 4pm ET

Final Thoughts

Thank you for subscribing.  This newsletter is a labor of love and I appreciate the time and attention you give to it.  Feel free to reach out with any feedback - positive or negative, as it’ll help improve this letter for everyone. If this newsletter was forwarded to you, you can subscribe here.

Beeler Out.

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