Week 42: Someone Honorably Mentioned Us!

articles Nov 01, 2021
We didn't win the big prize. You can watch the reaction video here (I won't be winning awards for cinematography anytime soon). I will say this: I had NO thought that we would win. However after a day of people pumping me up at ProgIO, I thought we might have a chance. I'm not kidding when I say I put together a speech 10 minutes before the award was announced. Here's what I came up with:

20 years ago I found my tribe: Ad operations people. I’ve loved being a part of the community trying to get shit done. This is for them!

I didn't get to say that on stage, but I get to say it here. Thank you everyone.

Alas, since we'll now be known as the "honorably mentioned Beeler.Tech", the night had a lot of winners we consider to be members of our community and our partners:

The 2021 AdExchanger Awards 
  • Best Publisher First-Party Data Platform - all members of our publisher community!
    • WSJ | Barrons Group - Winner!
    • Disney - Honorable Mention!
    • Insider - Honorable Mention!
    • LEARFIELD - Honorable Mention!
    • Ranker - Honorable Mention!
  • Best Use Of Technology By A Publisher - members of our publisher community!
    • Disney - Winner!
    • Vox Media - Honorable Mention!
    • LEARFIELD - Honorable Mention!
    • WSJ | Barrons Group - Honorable Mention!
  • Excellence In Mobile App Monetization
    • GroundTruth - WeatherBug Leverages Multi-header Approach In-app to Drive Best-in-class Monetization - Winner!
  • Most Innovative Publisher
    • WSJ | Barrons Group - Winner!
    • Dotdash - Honorable Mention!
    • LEARFIELD - Honorable Mention!
    • Group Nine Media - Honorable Mention!
    • Future plc - Honorable Mention!
    • Vevo - Honorable Mention!
  • Best Video Technology For Media Suppliers
    • Magnite - Winner!
  • Best Publisher-Side Data Platform
    • DanAds - Winner!
  • Best Seller-Focused Technology
    • Magnite - Winner!


Congratulations everyone! Prohaska, you owe me an ice cream!

Big Story #2:  Supporting Important Work.


Beeler.Tech is sponsoring The Minority Report podcast for the next month:

At Beeler.Tech we like to create speaking opportunities for people. Speaking in front of an audience is a key skillset people need to advance their careers, which is why we love The Minority Report podcast: it highlights new voices.

Big Story #3: Next Two Weeks

First: this week I'm taking some time off for a bit of a walkabout. I'm sure there will be updates on Insta. If I'm not as responsive, it's because I expect I'll be offline most of the time.

Then it's off to San Diego. I'm so looking forward to seeing everyone!

Big Story #4:  Website Updates


A few updates to the website:

I've buried the lede: In View partners and publishers, you have access to a new report we've made available and it's a big part of our 2022 plans. If you have any interest in Creative Services, check out our Creative Services Report that shares our thoughts as well as survey results about how publishers think about the topic. This is only the beginning. Here's the link for those of you who have accounts. If you don't, DM me and we'll explain what we are doing.

Slack Stuff:

It's only for our publishers, but I do want to give everyone an idea of what we are discussing. Our partners get additional insights.
  • Does anyone know of any full stack development vendors that specialize in ad tech needs?
  • Apparent PVeCPM is the UK version of RPM. Two cultures separated by a common language.
  • Just confirming what is the latest openRTB version. 2.5 or 3.0?
  • Hi all does anyone have suggestions for a native vendor? (Don't worry, we already recommended they watch our First Impressions with Nativo)
  • Is anyone using funding choice on web? Specifically, does it work with UAM/TAM?
  • Can anyone recommend a firm or a person who specializes in creating email templates?
  • I’m seeing a very large discrepancy between total code served count and total impressions. Has anyone else dealt with this?
  • Has anyone looked at environmental sustainability when evaluating partners/their programmatic supply chain? Or how SPO can tie into company sustainability policies?
  • Does anyone have a survey provider that can create surveys that can be trafficked as GAM creatives in a 300x250 slot? We're specifically looking for something that will work in-app so we don't have to build our own survey solution.
  • In GAM, using 1 sponsorship line item, is there a way to have it serve on Wednesdays, but only every other week?
  • how many pubs are filtering traffic to your analytics and ad server using the IAB Spiders and Bots list? or using it to block bots altogether from your sites?

Job Listings

Is it safe to say we are the biggest Ad Ops/Ad Tech Job Board in the Universe?

Have a job to post? It's free. email [email protected] to get it listed. 

Is the job not quite public? We'll include it on our Whispers page.

 
Campaign Manager - Kargo - New York, NY
Programmatic Account Strategist - Insider, Inc. - New York, NY
Programmatic Account Strategist - Insider, Inc. - Los Angeles, CA
Programmatic Analyst - WebMD - Remote, East Coast
Manager, CTV Programmatic Partnerships, EMEA - Jukin Media - London
Publisher Account Manager - DoubleVerify - New York, NY
Ad Ops Specialist - Endgame360 - Remote
Ad Operations Specialist, Media Sales - Dow Jones - New York
Ad Operations Specialist - Remedy Health Media - Remote
Campaign Coordinator - Hearst Autos - New York, NY
Sr. Product Operations Analyst - Condé Nast - New York, NY

Job Seekers

Actively looking for a new gig or want to see what's out there? Become a Job Seeker and post anonymously what you're looking for in your next job. Take a chance that someone needs what you want to do!

If you are looking to fill an open role, review our job seekers, we may have the perfect person for you. Send us a note and we’ll make the introduction!

Job Seeker #80


David has a passion for helping content owners create, maximize and future-proof monetization channels, and operationalize a “success-as-a-service” culture.
 
He has spent the last 15+ years focused on revenue operations and ad technology, helping publishers of all sizes build out ad operations teams and ad tech stacks. Beyond this, he has also focused on helping companies expand their programmatic capabilities, campaign analytics, in-house creative, yield practices, and more. He’s also spearheaded the strategies on industry-wide issues like the cookieless future, self-serve, ad blocking, brand safety, among others. 
 
Most recently Sr. Director of Digital Ad Platform Strategies at Advance Local, David is presently spending his time exploring consulting projects, and building out Bootleg (www.bootlegproject.com), a project focused on bringing live-streamed music concerts to fans, to be viewed live or on-demand.

He is now looking for senior-level positions in the media industry that align with his experience in revenue operations and ad technology. While more focused on the content/publisher side of the ecosystem, he is also very interested in exploring opportunities in ad tech and agency-side. And also quite interested in investigating transferring his knowledge/skills to the music industry.

 

Virtual Happy Hour Every Friday 4pm ET

VHH requires registration and approval. <--- Newest Link!

Phrase of the Week: cult...sorry... group therapy.

Final Thoughts

Thank you for subscribing.  This newsletter is a labor of love and I appreciate the time and attention you give to it.  Feel free to reach out with any feedback - positive or negative, as it’ll help improve this letter for everyone. If this newsletter was forwarded to you, you can subscribe here.

Beeler Out.

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