Week 39: Add a Tax onto the Ad Tech Tax? ROTFL!

articles Oct 11, 2021
 
My thoughts on Prof. Scott Galloway: Mixed. Long time fan that have cheered on his many successes, but often scratch my head when he's (in my opinion) completely wrong. His latest article: Carcinogens takes a shot at digital advertising and programmatic. A lot of what he says is spot on and well articulated.

Then he makes a recommendation: "we should consider taxing algorithms that serve ads and content." He compares ad tech to cigarettes. 

So what I'm hearing is that the ad tech tax should now have an actual tax on it as well.

We have to figure out the proliferation of disinformation. We have to as an industry be better – perhaps a lot better. I just have never heard of a recommendation that aims at a target (Facebook) and misses completely.

Or I just don't get it. Do we need to tax programmatic advertising?

Big Story #1:  What we submitted


Saw a lot of people at OPS and got a lot of questions about our nomination for an AdExchanger Award for Best Programmatic Consulting Firm.

Look people: I know how to read faces. Some of you were thinking, "would I really bring in Beeler.Tech to optimize my programmatic floors?" The answer to that question is "no, but I bet Beeler.Tech knows who to talk to." I thought it might make sense to share some of what we said in our entry form:

The concept of Beeler.Tech is to bring the publisher ad operations community together. We crowdsource solutions and co-consult on daily troubleshooting, purchasing recommendations, and strategic planning. There are others who maintain community tools, Beeler.Tech takes it to another level. That ranges from our slack channel to conference calls to ongoing working groups.

This “crowdsourced consulting” approach hasn’t helped one client, but hundreds of publishers, thousands of individuals. We’ve saved publishers countless hours helping people research solutions or fix a problem. We’ve helped people advance their careers. We’ve helped inform the rest of the industry of the needs of ad operations professionals.

Not in the entry but certainly a big part of what we do is work with our partners who seek to help these ad operations professionals. 

Anyway, I thought it might make sense to lay out why we are in the category that we are in. Best Jacket wasn't a category.

I am thinking about livestreaming my reaction when we lose, but the safer bet is to watch it in person at the event on October 25th

Big Story #2: San Diego

OPS is over! Whoo hoo! Now it's on to San Diego. Talk to me: what do you need to get your butt to the Pub Forum?

 

Job Listings

Is it safe to say we are the biggest Ad Ops/Ad Tech Job Board in the Universe?

Have a job to post? It's free. email [email protected] to get it listed. 

Is the job not quite public? We'll include it on our Whispers page.

 
Senior Manager, Ad Ops Strategy & Execution - G/O Media - New York, NY
Product Manager, Ad Tech & Activation - News Corp - New York, NY
Revenue Operations Lead - Permutive - New York, NY
AdTech Partnerships Manager - The Washington Post - New York, NY
Senior Associate, Ad Operations & Programmatic - Blavity, Inc. - Los Angeles, CA
Senior Software Engineer - Aditude, Inc. - Remote
Campaign Manager - TuneIn - Los Angeles, CA
Senior Product Designer - TuneIn - Los Angeles, CA (Open to Remote)

Job Seekers - NEW ONE THIS WEEK!

Actively looking for a new gig or want to see what's out there? Become a Job Seeker and post anonymously what you're looking for in your next job. Take a chance that someone needs what you want to do!

If you are looking to fill an open role, review our job seekers, we may have the perfect person for you. Send us a note and we’ll make the introduction!

Job Seeker #83


This Los Angeles based senior sales leader has built and/or led existing digital media/SaaS sales teams for startups and market leaders alike. Over the last three years he was fortunate to be able to find a way to balance family and volunteering opportunities while operating a referral-only digital media consulting business. He has made the decision to jump back into a FTE role and is looking to provide senior executive leadership as well as revenue and product strategy for this next opportunity. While he has handled a $70MM/yr book of business on his own, the last decade has been spent leading and mentoring overachieving sales teams, influencing senior executives internally and externally as well as effectively collaborating with internal partners to build amazing ad experiences and partnerships. He is equally adept and comfortable in either brand or programmatic environments. He is comfortable operating with little oversight and ambiguity while helping build in necessary rigor and procedures.

 

Virtual Happy Hour Every Friday 4pm ET

VHH requires registration and approval. <--- Newest Link!

Word of the Week: loll, which doesn't mean "Laugh out Loud Loudly", it means...well, here: you look it up

Final Thoughts

Thank you for subscribing.  This newsletter is a labor of love and I appreciate the time and attention you give to it.  Feel free to reach out with any feedback - positive or negative, as it’ll help improve this letter for everyone. If this newsletter was forwarded to you, you can subscribe here.

Beeler Out.

Stay connected with news and updates!

Join our mailing list to receive the latest news and updates from our team.
Don't worry, your information will not be shared.

We hate SPAM. We will never sell your information, for any reason.