Week 38: This. And That. And The Other Thing. All very exciting!

articles Oct 04, 2021

Keeping it short this week because I'm going to be on stage a lot the next couple of days for OPS. Here's just a sample of what I'm doing:

Day 1:

I get to talk to Chris Kane (Jounce Media) about his amazing research.
I get to talk to Michal (GeoEdge) and Chris (DotDash) about revenue!
I get to talk to Oleg Korenfeld and find out what's he's cooking up
I get to hear from Priti Powell (PubMatic). No A/B test needed: this will be great!
Jared Siegel (Aditude) will spit truth about speed and monetization.
Burt Intelligence named a drink after me "Rob Beeler Spritz" so I guess it would be rude not to stop in on their dinner.

Day 2:

Big Keynote convo: Alex Kantrowitz about his amazing book.
A First Party/Best Party Panel with Permutive, Arena Group, & Trusted Media Brands
Matthew Goldstein and the most stacked panel EVER.
Product talking Product with Effectv and PGA Tour
And I'm going to share my thoughts on inventory in 2023.

I hope to see a lot of you in person this week. I can't wait.

Big Story #1: Publisher Roundtable Series: News Over Newsfeeds Details

We've got an amazing line up for October 7th at 1pm ET!

Joy Robins, Chief Revenue Officer at The Washington Post
Joshua Lowcock, EVP, Chief Digital Officer at UM Worldwide
Jeff Turner, who has too long a title to fit at The Washington Post
Liz DeAngelis, VP, Growth & Managed Platforms at Ad Council
Mike Orren, Chief Product Officer at The Dallas Morning News

We'll discuss how to remove the obstacles that stand in the way of getting the right ads adjacent to quality journalistic content. If you as a publisher are focused on context as the way forward, you'll want to hear what the buy side is looking for and what solutions like Zeus Prime can deliver. Register today!

Big Story #2: Then there is this:

Beeler.Tech is a finalist for an AdExchanger Award! Best Jackets? No. Best Goat Yoga Pose? No. Best programmatic consultant? Could be! Come see my face when someone else wins on October 25th!

Content We Appreciate

IAB Tech Lab Content Taxonomy 3.0 - You must give feedback to help steer this in the right direction.

Press Release with the deets.

CafeMedia is doing their part to keep the Web Wide Open. Check it out. Contact them to add your voice.

WebWideOpen

Chrome's User-Agent String Reduction initiative

Google Ads in the News and in their Blog

Google Ads Changes Default To Data Modeling

We like to see female founders being recognized

Adapex Wins Bronze Stevie

Truth:

The media business has a bigger Ozy problem

Other stuff:

Mike Richter podcast interview!

Job Listings

Is it safe to say we are the biggest Ad Ops/Ad Tech Job Board in the Universe?

Have a job to post? It's free. email [email protected] to get it listed.

Is the job not quite public? We'll include it on our Whispers page.

Senior Software Engineer - Aditude, Inc. - Remote
Campaign Manager - TuneIn - Los Angeles, CA
Senior Product Designer - TuneIn - Los Angeles, CA (Open to Remote)
Customer Success Director - 1plusX - New York, NY
Customer Success Manager - 1plusX - New York, NY
Social Strategist, Commercial - Condé Nast - New York, NY
Senior Advertising Operations Manager - Politico - Arlington, VA
Advertising Operations Associate - Politico - Arlington, VA
Programmatic Platforms Manager - The Washington Post - New York, NY

Job Seekers

Actively looking for a new gig or want to see what's out there? Become a Job Seeker and post anonymously what you're looking for in your next job. Take a chance that someone needs what you want to do!

If you are looking to fill an open role, review our job seekers, we may have the perfect person for you. Send us a note and we’ll make the introduction!

Job Seeker #37

This New York City based senior digital media and programmatic executive has a demonstrated history building and growing programmatic and brand direct ad revenue. He has had extensive experience sourcing, on-boarding, and implementing new ad technology and digital media technology in tandem with developing the strategies for scale. He is a highly versatile individual, who has worked equally on the publisher and demand side, and understanding of the needs and existing issues that are experienced on both ends. For his next move, he is looking to continue his career in a strategic role focused on expanding partnerships, for a publisher, advertiser, or Ad Tech firm.

Industry Events

Our Full List of User Submitted Events
Email us at [email protected] to add your events.

October 4-5: AdMonsters OPS - Rob, Melissa, and Nicholas will be there!
October 7 at 1:00 PM: Beeler.Tech's Publisher Roundtable Series: News Over Newsfeeds - Zeus Trilogy: Final episode

October 8 at 4:00 PM: Beeler.Tech Weekly Virtual Happy Hour
October 12-13: The Invite-Only Virtual Forum For Programmatic Marketing & Media Executives From Europe’s Leading Advertisers
October 13-14 at 9:00 AM: IAB Tech Lab Summit: Renaissance
October 14 at 2:00 PM: A Year Later: A Conversation about Race Relations in the Advertising Industry
October 18-21: Advertising Week - A Hybrid Experience Live from New York
October 25-26: PROGRAMMATIC I/O
October 25: The 2021 AdExchanger Awards
October 26-27: News and Editorial SEO Summit
October 26 at 2:00 PM: Navigating the Evolution of Television

Virtual Happy Hour Every Friday 4pm ET

VHH requires registration and approval. <--- Newest Link!

Word of the Week: hobnob as in "let's meet at OPS and hobnob over some fried cicadas!"

Final Thoughts

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Beeler Out.

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