Research: Five Things You Should Know about Publishers in 2021May 02, 2021
Five Things You Should Know about Publishers in 2021
40+ page report based on a survey Beeler.Tech conducted in the first half of the year with CoLab Consuting. Top line:
- Pubs optimistic about ad revenue growth
- Dominance by GAFA a top concern
- Analytics, Identity, CDP/DMP and video are top concerns
- A measurement of the "maturity" of publisher rev ops business
- Which pubs are more mature? Pure plays or those with legacy businesses?
Summary is Free. Full report is $350 (a fraction of what most research like this entails).
Pubs and Beeler.Tech Partners get a deal - so contact us before you pay.
Here's the link to download the summary or full report: https://www.colab-consulting.com/research
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