Raising The Bar on Video MonetizationMar 23, 2021
When someone says in our industry that there is a “standard” way to do something, we think of an official IAB document stating that, for whatever it is, that’s the way the industry has decided to do it. But “standard” can also just refer to how the majority of people do something, whether it be the best way or not. Why am I making this distinction? Because the “standard” way publishers monetize video is hard, time-consuming, and there is no reason they have to settle for this standard approach.
Read about how our partner OAO is raising the bar on video monetization.
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