We have an incredible agenda planned for Publisher Revenue Crossroads on October 20 covering all things direct-sold advertising.
This full-day in-person event in NYC offers a focused day of programming, including collaborative breakout sessions designed to facilitate thoughtful conversation among you and your peers.Agenda Highlights Keynote: Warren Zenna and Rob Beeler discuss: Are you asking the right revenue operations questions?
Warren Zenna, Founder and CEO of The CRO Collective, will help us kick off the day by outlining a roadmap to getting these teams on the same page and scaling revenue.Collaborative breakout: Will programmatic direct take off?
We know that what is possible in the open marketplace can be constrained by the combination of cookie deprecation and/or state-driven regulation policies. We’ll discuss what we need to do to take advantage of this opportunity and not be such a buy-side-driven industry.Collaborative breakout: RFP should not mean Rushed, Forced, and Painful
Why do most of us cringe when we see one come into our inbox? Is it because they can feel like a midterm test we haven't studied for? We’ll discuss best practices that will make RFPs more like a pop quiz on our favorite subject.Collaborative breakout: Publisher first-party data strategies need help being sold
Buyers don't seem to pay much attention to pub data, and they won't blink an eye while 3rd-party cookies still prevail. So, do we sit on our asses and wait until the 3rd-party cookie well runs dry, or do we start making first-party data matter now?Full group session: Long-term thinking is where it's at. Easier said than done.
Your relationship with your audience is a key component of future-proofing your business, but can be continually tested by short-term revenue thinking. How do we make publishers understand that without an audience, everything else is for naught?
Check out the full agenda
, and be sure to request a pass today
if you’d like to participate – only a handful of passes are left.