May 31st: Are we ready for multiverse tracking?

May 31, 2022

Third-party cookie deprecation. Increasing and more aggressive regulations. Potential breakup of Google. Like the Marvel Universe, no good-intentioned plan comes without unintended consequences... potentially catastrophic ones.

In Vegas for Programmatic IO there was a lot of talk about tech that is going to help us bridge to the other side of all this disruption...as if anyone really knows how this is going to play out. 

The fact is while 3rd-party cookies exist and regulations aren't strictly enforced, it's really hard to tell which world we really live in. Do I know if all this new-fangled tech works and will stand the test of time? Maybe?

Three publisher sessions in Vegas – Downinghall, Glogovsky and Meron – all had common themes: think long term. Simplify your stack. Create the right ad experiences. Do right by your readers. These weren't sessions about new tech. They were all about getting back to what it means to be a publisher. We call it #userfirst thinking and think it's the only way forward.

That doesn't mean new tech solutions aren't attractive, but until we know which universe we will eventually live in, it's hard to build our businesses around tech that is unproven. We should test and we should learn. We should never forget the user/visitor/reader/person who truly powers our businesses.

  

Base Camp Recap

 

The recap recording can be found here if you have an account on Beeler.Tech. If you don't, hit up [email protected] and we'll get you set up. More details about the Base Camp initiatives are coming out soon!
 

AdMonsters Ops Countdown

I'll be there all 1.5 days soaking in all the ops-focused conversations. Register today! Some highlights from my perspective:
 

  • Programmania will have sessions with the IAB TechLab, Prebid and W3C.
  • Kerel Cooper has his first keynote presentation. He deserves the spotlight!

Beeler is heading to London!

 

I'll be in London the week of June 12 for ExchangeWire's ATS event but that's not all. I'm thinking about some get-togethers (dinners, happy hours, meetings) which I'll share as that week approaches!

On the calendar already: Dinner with DanAds. Publishers only on 14th of June at 6 p.m.. 

Send your colleagues to this page to invite them into the community.

 

Please sign our Terms of Use if you haven't already. 


We need everyone in the community to agree and sign. So yes, we will be reaching out if we haven't already. #saveaneemail
 

Chats in our Slack

 
  • Sticky footer banners (sounds like a disease)
  • GAM preview questions
  • Future of geographic targeting
  • Ads.txt & GAM
  • Ad-Refresh poll
 

Job listings

Is it safe to say we are the biggest Ad Ops/Ad Tech Job Board in the Universe?

Have a job to post? It's free! Submit it here!

Is the job not quite public? We'll include it on our Whispers page.
Product Manager, Advertising - Edmunds - Remote
Programmatic Yield & Ad Operations Director - Brainly - Manhattan, NY
Manager, Ad Operations - Vevo - Chicago IL / New York, NY
Digital Tech Specialist - Dexerto - Remote, United Kingdom
Programmatic Platform Manager - Bloomberg - New York, NY
 

Job seekers

We're not recruiters, but we help people find their next opportunity. Learn more.
 

Job Seeker #88
Senior level professional with 15+ Programmatic and product experience working within the digital industry across multiple publishers. Strong commercial and strategy skills to actively drive the growth of the business by working with Agencies, Advertisers, DSPs, SSPs, DMP’s etc . Work collaboratively with development and editorial teams in reaching the long term strategy goals , ensuring any innovations and new products are achieving revenue without impacting UX. Hands on in executing new partner integrations, partnerships, Yield Ops and sales collateral to take to the market. Open to UK/ Remote opportunities at a Head or Director level.

 

 

Virtual Happy Hour Fridays @ 4 p.m. ET

Register here for all of 2022! VHH requires registration and approval. <--- Register now, so we aren't approving everyone at 3:55! Professors of Foam welcome!

 

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