May 23rd: To Ad or Not to Ad

May 23, 2022

A week ago, I posted on LinkedIn: "A world without advertising would be split between those who can afford to get news and those who cannot." One of the responses to my quote: "Advertising is a psychological operation with the sole intention of manipulation. It removes free choice..."

I think a lot about his position on advertising since he posted his comments because on the one hand, I too would love a world without advertising.

Imagine there's no advertising. I wonder if you can... Nice, right?

But on the other hand, I think of the Ricky Gervais movie, The Invention of Lying. Follow my mental jump: if we live in a world where businesses compete and businesses didn't use advertising, the first one that does advertise would win. Persuasion doesn't mean manipulation...or it doesn't have to be.

Which brings me to my third hand (I should have studied more in biology class), we on the ad tech side of advertising hang out with some pretty seedy people a.k.a. the manipulators, the system gamers, and the fraudsters. You might run a tight ship and you may select your partners wisely. But your partner's partners are suss. Your partner's partner's partners are sketchy at best. 

It's fitting that I'm writing this while in Vegas. I'm one of those people who can have good, clean fun seeing a show and hitting the craps tables. But the seedy side is always right there and can't be ignored.

Even three-handed, I can't fix Vegas. I can try to make ad tech a better place, however. I hope by next week you'll see a new section on the Beeler.Tech site to longer-term thinking and putting people first in how we do business. Stay tuned (or is that being too manipulative?).

(BTW, the photo is Shenan Reed, SVP of Media at L'Oréal. She's amazing if you don't follow her.)


Base Camp Recap


The recap recording can be found here if you have an account on Beeler.Tech. If you don't, hit up [email protected] and we'll get you set up. More details about the Base Camp initiatives are coming out soon!

Or you can just watch Nick Gardiner's perspective on his Base Camp experience and speaks to the approach we've taken with the Base Camp concept.

Viva Las Beeler!

I'm here.

AdMonsters Ops Countdown

I'll be there all 1.5 days soaking in all the ops-focused conversations. Register today! Some highlights from my perspective:

  • Programmania will have sessions with the IAB TechLab, Prebid and W3C.
  • Kerel Cooper has his first keynote presentation. He deserves the spotlight!

Beeler is heading to London!


I'll be in London the week of June 12 for ExchangeWire's ATS event but that's not all. I'm thinking about some get-togethers (dinners, happy hours, meetings) which I'll share as that week approaches!

On the calendar already: Dinner with DanAds. Publishers only on 14th of June at 6 p.m.. 


Chats in our Slack

  • Screenshots
  • SSO
  • PPID
  • In-App

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Sales Planner - The New York Times - London
Media Operations Specialist - Healthgrades - Atlanta, GA
Senior Technical Program Manager - Media Solutions - Zillow - Remote / USA
Ad Tech Manager, Revenue Operations - Leaf Group - Remote / US
Programmatic Trader - Digilant - United States

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Job Seeker #76
Boston based professional, open to remote positions. Her experience has encompassed doing end-to-end campaign management from creation through completion of the campaign including all development of the concept, creatives, plans, logistics, troubleshooting, optimization, and testing. The last ten years of her career have been spent in digital marketing, digital production, and digital advertising operations working for publishers, advertisers, and agencies. She has numerous MarTech and AdTech certifications including being certified in the entire Google AdTech stack. 


Industry events

May 23 - 25: PROGRAMMATIC I/O Las Vegas - Beeler will be there!
May 25 - 26: Interact 2022
May 27: Beeler.Tech Weekly Virtual Happy Hour
June 1 - 3: The SubSummit Experience​
June 1 - 4: Publishing Insider Summit
June 6 - 7: AdMonsters OPS 2022 - Beeler and Nicholas will be there!
June 6: Top Women in Media & Ad Tech Awards
June 20 - 24: Cannes Lions International Festival of Creativity


Virtual Happy Hour Fridays @ 4 p.m. ET

Register here for all of 2022! VHH requires registration and approval. <--- Register now, so we aren't approving everyone at 3:55! Professors of Foam welcome!


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