March 21: Beware the IDs of March (belatedly)

articles Mar 21, 2022
 
I had the idea and Andrew Kraft made it reality. What it means, I have no idea.

Helene Parker of Helene Parker Consulting LLC has recently launched The Reach & Frequency Course


What is it?
She is training digital marketers (and aspiring marketing ninjas) from fundamentals to how to launch and manage a programmatic media strategy successfully. It's not just a course; it is an interactive training where she shares the tools and systems she's learned as a programmatic trader over the last eight years.

This is for you if:
• You’re a growing digital marketing agency, PR Firm, traditional media company….that’s ready to add programmatic media to your biz mix OR have already started looking to scale
• You’re a professional with traditional media background looking to expand your skillset
• If you are a brand or company looking to bring programmatic in-house
• You want expert advice on campaign setup, audience targeting, how to partner up with AdTechs, and more

The Fundamentals are free, start there, check it out, and let us know what you think!

Ads for charity

 

Kevin Lee and the Giving Forward (a 501c3) team is deploying a new cause marketing / donation platform to help Ukraine with humanitarian aid. They are looking for as much unsold inventory as they can find, at a Penny PMP / Direct Buy, or donations. Contact [email protected] for more information.
 

Make your way to Base Camp

If you've bought your ticket or you've verbally committed, it's time to book your flights. You should be arriving on Sunday and leaving Wednesday. If you want to come in early or stay late, reach out to me. The hotel is basically booked up, but that doesn't mean we can't coordinate something.

Event page updated! If you've been unsure what all that we are going to accomplish before, during and after Base Camp, check out the agenda nitty-gritty at the bottom of the page.

It's f'ing ambitious, but I'll dare say needed. There are a lot of things we need to sort out so we can move forward. 


More to come. Can't wait to tell you all that we have in store!

If you haven't asked for an invitation, fill out the form on our event page.
If you want to be a VIP (a tech company who attends), join the waiting list.

Registration is open, so if you've been invited, look for the email on how to register.

 

Content we appreciate

Our Peeps + Partners: if you are in the news anywhere, let us know! We want to support you (and it's hard to keep up on every source)!
Hot Takes
Ukraine
Google
 

In View/Slack Stuff:


Beeler.Tech Slack is back with a vengeance! Pubs, you're going to want to slide back into slack to catch all of this. Here's the application to join. Partners, we'll give you a report of what's relevant.
  • Who owns context? Publishers or Verification vendors?
  • TAG talk
  • Conference swag (I wonder who brought that up?)

...and a lot more!
 

Job listings

Is it safe to say we are the biggest Ad Ops/Ad Tech Job Board in the Universe?

Have a job to post? It's free! Submit it here!

Is the job not quite public? We'll include it on our Whispers page.

 
Programmatic Lead, Advertising Sales - Spotify - San Francisco, CA
Technical Manager, Automation - Spotify - San Francisco, CA
Product Manager - FatTail, Inc. - Los Angeles / Hybrid
Senior Director, Programmatic Partnerships - BuzzFeed - New York, NY
Media Operations Specialist - Healthgrades - Atlanta, GA
Associate Director, Marketing Operations - Walmart Connect - San Bruno, CA / Chicago, IL / Hoboken, NJ
Customer Success Manager - DanAds - Stockholm Sweden / Remote
Technical Project Manager - DanAds - Stockholm Sweden / Remote
QA Engineer - DanAds - Stockholm Sweden / Remote
Developer - DanAds - Stockholm Sweden / Remote
Project Manager - DanAds - Stockholm Sweden
Project Manager (North America) - DanAds - Remote
User Experience Expert - DanAds - Stockholm Sweden
Head of Programmatic - OneFootball - London / Berlin
Campaign Manager - Paramount Global - New York, NY / Remote / Hybrid
Business Intelligence Analyst - The Washington Post - Washington, DC
Associate Ad Operations Director - Match Media Group - New York, NY

Job seekers

Actively looking for a new gig or want to see what's out there? Become a Job Seeker and post anonymously what you're looking for in your next job. Take a chance that someone needs what you want to do!

If you are looking to fill an open role, review our job seekers, we may have the perfect person for you. Send us a note and we’ll make the introduction!

#76 Boston based/Remote. 10 years in digital marketing, production, and advertising operations working for publishers, advertisers, and agencies. MarTech/AdTech certifications.

#78 New York based. Experience in agency, publisher, programmatic worlds with an interest in CTV & Site tagging. Looking for Senior manager/associate director roles/director roles

#83 LA based senior sales leader, built and led existing digital media/SaaS sales teams for startups and market leaders. Looking to get back into a FTE role and provide senior executive leadership.

#85 Remote based Publisher/Programmatic professional with experience in actively growing and optimizing advertising revenue by working with: DSPs, SSPs, Advertisers, Data & Identity partners.

#86 NY based AdTech professional with 5+ years experience in Programmatic and Measurement/Analytics. Studying master's in marketing analytics. Seeking internship in programmatic or media analytics.

#87 Analytics professional with over 10 years in analytics. Currently leading up an Analytics team at a growing, thriving digital publishing company. Curious to see what opportunities are out there

Industry events

Our Full List of User Submitted Events
Email us at [email protected] to add your events.

All times are ET.

March 20-23: Brand Insider Summit: D2C
March 22 at 12:00 p.m. - ARF Insights Studio: The Measurement Dilemma — Navigating Privacy-Driven Disruption
March 23 at 1:00 p.m. - 5 Engagement Tactics to Grow Revenue & First-Party Data Conversions

March 23-26: Data & Programmatic Insider Summit
March 24 at 4:00 a.m. - Brand Safety Summit London
March 24 at 1:00 p.m. - Finally: end-to-end media workflow solutions debunked!
March 24 at 2:00 p.m. - Diversity, Equity and Inclusion when Reaching Digital Audiences
March 24 at 6:00 p.m. - NKF NY Gala: Mission Possible!
March 25 at 4:00 p.m. - Beeler.Tech Weekly Virtual Happy Hour
March 28-30 at 4:00 p.m. - Digiday Publishing Summit
March 29 at 6:00 p.m. - The TD Foundation 16th Annual Holiday Gala <there!

March 30: #IamRemarkable
April 5-7: Digiday Media Buying Summit

... (other people's stuff and Virtual Happy Hours)

May 1 - May 4: Publisher Revenue Base Camp: Boulder, CO <Beeler.Tech!

Go to our industry event calendar to check out the full list.

 

Virtual Happy Hour Fridays @ 4 p.m. EST

Register here for all of 2022! VHH requires registration and approval. <--- Register now, so we aren't approving everyone at 3:55!

Join us and you'll get access to our Discord server. Don't you want to tell the teenager in your life that you're on Discord? 

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