March 14: Clearly I don't know how to ease back into conferences

Mar 14, 2022

Still recovering from AdMonsters Pub Forum in St. Pete. I might need a few practice conferences before I'm fully back up to speed:

Pains and aches all over (actually I'm just sunburned like an idiot)
Voice is gone from "all the travel" (I strained it talking loudly at bars)
Exhausted from so much personal interaction (I stayed up to late every night)

In all seriousness, I do want to remind everyone that some people have struggled with alcohol or other substances for a couple of years or are not used to the conference lifestyle. Here's a very shaky video from last August of me sharing my thoughts on the matter.

New Episode of Beeler.Cast is out!

Beeler.Cast Episode 207: Will Doherty on What OpenPath Means to Publishers

In this week's episode of Beeler.Cast, Rob sits down with Will Doherty, VP Inventory Development at The Trade Desk. Will goes into detail about OpenPath, what it means to publishers, and the importance to the industry. Together they're ready to debunk the myths that have already started to emerge and to answer those tough questions.

Click here to watch and listen to this episode.

Ads for Charity

Kevin Lee and the Giving Forward (a 501c3) team is deploying a new cause marketing / donation platform to help Ukraine with humanitarian aid. They are looking for as much unsold inventory as they can find, at a Penny PMP / Direct Buy, or donations. Contact [email protected] for more information.

Make Your Way to Base Camp

If you've bought your ticket or you've verbally committed, it's time to book your flights. You should be arriving on Sunday and leaving Wednesday. If you want to come in early or stay late, reach out to me. The hotel is basically booked up, but that doesn't mean we can't coordinate something.

No calls this week related to the event, but I'll be posting questions to slack. My expectation is in the next few weeks we'll have some calls related to:

Training initiatives
Mapping quote to cash for direct
Programmatic team organization
Measuring internal efficiency and external performance
Putting users first in our monetization plans
What your inventory looks like 2 years from now

and more. Stay tuned.

If you haven't asked for an invitation, fill out the form on our event page.
If you want to be a VIP (a tech company who attends), join the waiting list.

Registration is open, so if you've been invited, look for the information on how to register.

Content we appreciate

Our Peeps + Partners: if you are in the news anywhere, let us know! We want to support you (and it's hard to keep up on every source)!

JIFFY.ai has raised $53 million - shout out to Dennis Colon and the gang at Jiffy

Hot Takes

USA Today Owner Gannett Co. Gave Advertisers Inaccurate Information for Nine Months
- A technical response from the VP of Product – there is a lot we can all learn from this.
Advertising Acts as Another Vehicle of Protest to Ukraine War
Media companies open new offices to accommodate for growing headcounts and a new phase of the pandemic
Publishers say companies selling contextual ad tools are scraping their data unfairly - we should discuss this further

Privacy

‘It was surprising’: IAB Europe’s CEO on the uncertain future of third-party addressability

Google

New resource to capture Sandbox feedback for Chrome: Where and how to provide feedback for Privacy Sandbox proposals throughout the development process.
- Bookmark the Feedback Form.
Exploring first-party data in our Publisher Privacy Q&A - basic, but could be helpful when trying to explain 1P data
Progress in the Privacy Sandbox - newer blog, gets updated monthly, keeping it here
The Privacy Sandbox timeline - this gets updated monthly, gonna keep it here for now

In View/Slack Stuff:

Beeler.Tech Slack is back with a vengeance! Pubs, you're going to want to slide back into slack to catch all of this. Here's the application to join. Partners, we'll give you a report of what's relevant.

OMS entry for Programmatic Direct
CMP Selection
CTR Benchmarks

and a lot more!

Job Listings

Is it safe to say we are the biggest Ad Ops/Ad Tech Job Board in the Universe?

Have a job to post? It's free! Submit it here!

Is the job not quite public? We'll include it on our Whispers page.

Senior Programmatic Analyst - TuneIn - Remote
Head of Programatic - OneFootball - London / Berlin
Campaign Manager - Paramount Global - New York, NY / Remote / Hybrid
Business Intelligence Analyst - The Washington Post - Washington, DC
Associate Ad Operations Director - Match Media Group - New York, NY
Digital Campaign Analyst - Healthgrades - Red Ventures - Atlanta, GA / Remote
Publisher Technical Account Manager - Iris.TV Remote - (NYC, LA, Philadelphia)
Marketplace Quality Analyst - Comcast - New York, NY
Marketplace Quality Strategist - Comcast - New York, NY

Job Seekers

Actively looking for a new gig or want to see what's out there? Become a Job Seeker and post anonymously what you're looking for in your next job. Take a chance that someone needs what you want to do!

If you are looking to fill an open role, review our job seekers, we may have the perfect person for you. Send us a note and we’ll make the introduction!

Learn more here!

Industry Events

Our Full List of User Submitted Events
Email us at [email protected] to add your events.

All times are ET.

March 11-20: SXSW Conference
March 17: Brand Safety Summit Singapore
March 20-23: Brand Insider Summit: D2C
March 23-26: Data & Programmatic Insider Summit
March 24 at 4:00 a.m. - Brand Safety Summit London
March 24 at 2:00 p.m. - Diversity, Equity and Inclusion when Reaching Digital Audiences
March 24 at 6:00 p.m. - NKF NY Gala: Mission Possible!
March 28-30 at 4:00 p.m. - Digiday Publishing Summit
March 29 at 6:00 p.m. - The TD Foundation 16th Annual Holiday Gala <there!
April 5-7: Digiday Media Buying Summit

... (other people's stuff and Virtual Happy Hours)

May 1 - May 4: Publisher Revenue Base Camp: Boulder, CO <Beeler.Tech!

Go to our industry event calendar to check out the full list.

Virtual Happy Hour Fridays @ 4 p.m. EST

Register here for all of 2022! VHH requires registration and approval. <--- Register now, so we aren't approving everyone at 3:55!

Join us and you'll get access to our Discord server. Don't you want to tell the teenager in your life that you're on Discord?

Final Thoughts

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