Jan 31: Magic Trick: I can explain NFTs and Blockchain to old people

articles Jan 31, 2022

Here it is:

or better yet...

Inside this envelope is a certificate that the holder owns something. That's the NFT. The envelope is blockchain. Only one person has it and you record who you got it from. That's it. 

Now in the event that you're too young to remember these envelopes and so old that you weren't born with an iPhone in your hand, you're screwed. You will never understand. Sorry.


Wordle for Ad Tech?

I need someone to divert all of their engineering/developer resources to create Wordle for Ad Tech. Three letter acronyms should keep us entertained for years! If we run out, we'll just make up new ones. ZPD or 0PD - Zero Party Data! Boom! Isn't this fun?


Let's Support the Women in Our Community!

Here are two ways to do so:

Top Women in Media & Ad Tech awards - the submission window has opened!

The Women in Programmatic Network has launched a new "Speakers List" 
If you are looking for a speaker or looking for an opportunity to speak, check it out!

Minority Report Podcast: Episode 128

In episode 128, Erik and Kerel chat with Tia Cummings-Hopkins, SVP Global Brand Marketing at Square. Tia is a strategic brand and general manager with over 17 years of post-MBA experience and a passion for building strong consumer brands. During their conversation, they discuss Tia's career journey, the importance of companies showing up true to themselves, the dilemma that black senior leaders face in the workplace, being intentional about your career, and much more. You can listen to the full podcast here

Best not to give this event the cold Boulder.

I told you there would be bad Boulder puns from now until May 1st. Here's the latest.
  • The event is invite-only, but that doesn't mean you can't raise your hand to be involved. 
  • Boulder is more than Boulder: Attendees expect some invitations to calls starting next week to discuss the agenda and organize ourselves.
  • Registration is open for those ready to buy tickets.

The Burt Intelligence First Impressions is LIVE on the site! (Finally)

All publishers are different. You have different strategies, tech stacks, organizational structures and so on … this is not breaking news.

But we’re also all subject to the same challenges – ever-changing best practices, regulatory shifts and rapidly evolving technologies. This is exactly why comparing notes as publishers is so valuable. You have so much to learn from each other. 

With this in mind, we are conducting our Revenue Ops Barometer survey

It’s an ongoing research study that is specifically targeting what you live and breathe every single day – publisher revenue operations – and it is the largest and most comprehensive of its kind.

In order to understand the true state of revenue and ad operations however, we need to hear from you. Click here to take the survey. It takes less than 12 minutes to complete.

You will get a copy when it’s complete.

HTL Debug

We love tools to help ad ops people, especially when they are free and public. We're big fans of HTL Debug and it no longer requires filling out a form to use. You can get it from the Chrome web store.

Terms of Use

To those of you who proactively clicked the link below and agreed to our Terms of Use last week, thank you.

For the rest of you, if you want to save one email in your inbox, please click this link, review and (we hope) agree to the Terms of Use today. Right now even. We appreciate it!

We want to make sure you, our community members, understand what we are all about. To do that, we need to have you review our Terms of Use. 

There will be more communication, but we try to be very careful to respect your inbox. The crux of it is the more we know about what you are up to, the more we can help you. One of our goals this year is to encourage more opportunity for collaboration on topics you want to talk about. (e.g. clean rooms)

We want you to come along for the ride! Step one, please review and agree to our TOU

Content we appreciate

Our Peeps + Partners: if you are in the news anywhere, let us know! We want to support you (and it's hard to keep up on every source)!
Google Topics - big story of the week! what is your perspective?

In View/Slack Stuff:

Beeler.Tech Slack is back with a vengeance! Pubs, you're going to want to slide back into slack to catch all of this. Here's the application to join. Partners, we'll give you a report of what's relevant.
  • Publisher Rep Companies
  • Ad Refresh ad call logic
  • Supply Chain Objects
  • Geo discrepancies
  • Ad framing
  • AdX and iOS 
  • Apple, ATT & GDPR

and a lot more!

Job Listings

Is it safe to say we are the biggest Ad Ops/Ad Tech Job Board in the Universe?

Have a job to post? It's free! Email us to get it listed. 

Is the job not quite public? We'll include it on our Whispers page.

Account Executive - SEBPO - Remote / Marlton, NJ
The Director of Creative Development - SEBPO - Remote / Marlton, NJ
Implementation Coordinator - SEBPO - Remote / Marlton, NJ
VP, Business Operations - ViacomCBS - New York, NY
Business Intelligence Supervisor - Washington Post - Washington, DC

Sales Engineer - 1plusX - New York, NY
Data Engineer - G/O Media - New York, NY
Director of Digital Operations - Northstar Travel Group - Hybrid / Secaucus, NJ
Inventory Manager - Manager, Marketing Operations - Walmart Connect - San Bruno, CA
Senior Software Engineer - Header Bidding - ViacomCBS - Remote
Senior Solutions Engineer - GeoEdge - Israel
Programmatic Soln Consultant, PSC - Amazon Advertising - Detroit, MI

Job Seekers

Actively looking for a new gig or want to see what's out there? Become a Job Seeker and post anonymously what you're looking for in your next job. Take a chance that someone needs what you want to do!

If you are looking to fill an open role, review our job seekers, we may have the perfect person for you. Send us a note and we’ll make the introduction!

Boston based, open to remote. Ten years in digital marketing, digital production, and digital advertising operations working for publishers, advertisers, and agencies. Has numerous MarTech and AdTech certifications including Google AdTech stack.

New York based. Experience in agency, publisher, programmatic worlds with an interest in CTV & Site tagging. Looking for Senior manager/associate director roles/director roles.

Los Angeles based senior sales leader has built and/or led existing digital media/SaaS sales teams for startups and market leaders alike. Looking to get back into a FTE role and provide senior executive leadership as well as revenue and product strategy for this next opportunity.

New York based, open to remote. Senior digital media and programmatic manager, creative problem solver with nearly a decade of experience in the field. Has team management experience, open to a senior level independent contributor role in adops, product, or marketing.

Industry Events

Our Full List of User Submitted Events
Email us at [email protected] to add your events.

All times are ET.

February 3 - 2022 Creative Media Awards
February 4 at 4:00 p.m. - Beeler.Tech Weekly Virtual Happy Hour (new Link!)
February 7-10 - IAB Annual Leadership Meeting
February 16-19 - Retail Brand Insider Summit
February 22 at 7:00 a.m. - AdExchanger’s Industry Preview
February 28 - March 1 at 3:00 p.m. - RampUp 2022

March 6-8 - 12th Annual LOAC 2022 Local Advertising Conference
March 6-8 - Borrell Miami 2022
March 6-9 - AdMonsters Pub Forum St. Petersburg
March 7-10 - TV & Video Insider Summit
March 11-20 - SXSW Conference
April 5-7 at 2:00 p.m. PST - Digiday Media Buying Summit

... (other people's stuff and Virtual Happy Hours)

May 1 - May 4: Publisher Revenue Base Camp: Boulder, CO <Beeler.Tech!

Go to our industry event calendar to check out the full list.


Virtual Happy Hour Every Friday 4 p.m.

Register here for all of 2022! VHH requires registration and approval. <--- Register now, so we aren't approving everyone at 3:55!

Join us and you'll get access to our Discord server. Don't you want to tell the teenager in your life that you're on Discord? 

Final Thoughts

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