GeoEdge First Impressions with The Financial Times

first impressions geoedge Jun 23, 2022

A #userfirst approach for publishers

In the financial sector, your reputation is everything which is why the Financial Times must consider their users first in their monetization strategy. Strategic Delivery Manager Ranard Miller will walk through how the FT approaches the advertising part of their business to make sure their ad experiences enhance their overall user experience.

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