First Impressions – OneTrust PreferenceChoice

first impressions Feb 21, 2021

Audiences are increasingly interested in privacy protection—but also expect personalized experiences. How can publishers meet compliance requirements and deliver transparency, while maintaining personalization, addressability and revenue? OneTrust PreferenceChoice provides the most widely used Consent Management Platform (CMP) for publishers to comply global regulations and frameworks, such as the GDPR, CCPA and IAB TCF 2.0, while providing choice and fueling trust across web, mobile, CTV and OTT applications. Additionally, publishers can experiment with advanced strategies to optimize consent rates through a/b testing, paywalls and consent authentication across domains and devices.

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