First Impressions: DoubleVerify Publisher SuiteJan 04, 2021
It's been a few months since the launch of the DoubleVerify Publisher Suite. Let's find out what's changed, what's working, and what's on the roadmap.
Ad Ops teams deal with an increasing amount of complexity each day. Generating and optimizing revenue involves thousands of potential buyers across dozens of platforms, each involving enormous amounts of data. The costly point solutions they’ve grown accustomed to lack interactivity and involve siloed datasets that limit what they’re able to accomplish.
Joining us to explain a more elegant solution is Pieter Mees, VP of Video and Publisher Products at DoubleVerify. His team has designed DV Publisher Suite to:
- Reduce manual overhead required to deal with third-party revenue & measurement data, by automatically collecting, mapping, normalizing, and reporting all of that data from a holistic platform.
- Generate actionable insights by building a comprehensive first-party data set and aligning it with 3rd-party advertiser KPIs, empowering publishers to gain a deeper understanding of their inventory.
- Automate proactive optimization with tools that identify and minimize delivery issues – allowing publishers to maximize yield on their most valuable inventory.
Go to: https://pub.doubleverify.com/ to learn more
Publishers: Log in and go to one of these links:
Solution Providers: Get your product seen in the way publishers want to see them: First Impressions. Your potential clients want to know what your product does. They want to see it in action. First Impressions recordings are housed on Beeler.Tech in a secure library. We control who has access to the recordings – only prospective clients can see your videos. Your competitors won't have access. That is unless you don’t care. At that point, we’ll work with you to market the demo to the world.
Every time we add a new recording and market it, all the existing recordings benefit. It gives Beeler.Tech a way to continually get your product and name in front of prospects.
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