A Valentine Message from AdOps to Sales:

This video from 2012 from the Tribune AdOps department to their Sales team was just recently unearthed and we couldn't resist sharing it. It's a must watch! Has anyone done anything similar? We'd love to feature it!

Another New Beeler.Cast This Friday!

Friday, February 18th at 2pm EST: Maceo Rémy and Sunil Sharma
The Media/FinTech connection is not what you think

Beeler.Cast EP 206
Maceo Rémy and Sunil Sharma
The Media/FinTech connection is not what you think

First of a series of podcasts exploring the intersection of media, FinTech and cryptocurrency. Forget monkey NFTs: FinTech could unlock new untapped marketplaces for media companies. To set the stage, our first episode is with Maceo Rémy and Sunil Sharma to dispel some myths and outline a strategy media companies should start to think through.

Join us live to discuss the potential.

... Previously on Beeler.Cast

Beeler.Cast EP 205: Judy Shapiro
The Collapse of the Ad Tech Surveillance Economy

I know Judy as the Editor-In-Chief at the The Trust Web Times and she's doing a hell of a lot more than that.

AdTech is trying to cope with the triple dynamics of:

1. Google targeting changes (FLoC to Topics);

2. Increasing pressure for real AdTech user privacy; and

3. Mounting realization that part of AdTech’s revenue engine is hate/ shock and misinformation content.

Take your Super Bowl. We're making a Super Boulder.

"Super Boulder" kinda works considering we are inviting the top movers/shakers in publisher revenue together in Boulder. Actually, that's not true.  Base Camp has already started. This past week we had a call talking about training and training resources. A ton of great ideas came out of it which we'll start working on right away and discuss further in May. More such calls are coming, so make sure we know you are interested by asking for an invitation.

Registration is open, so if you've been invited, look for the information on how to register.

Content we appreciate

• Melissa wrote this article about ads.txt. I have no idea how she found time to write it, but you should find time to read it.
• Shout out to Maria Breza for her first party data interview with Google! 
• AdMonsters Playbook: How Publishers Balance Ad Revenue With Ad Quality - Very useful stats from GeoEdge
• Jana and Stephanie broke it down at IAB ALM. 
• Doubling down on direct-sold in newsletters makes sense.

• ‘IDs don’t belong on the open web’: the pragmatic publisher’s case for privacy-first ads
• Rapper Marc Goldberg spits truth about translucency in AdExchanger.
• What Will It Take To Unlock The Value Of Programmatic Direct? < I'd like to know please!

• Topic is a candy bar, but Topics is an API. Learn more here.
• CMA Announcement about the Privacy Sandbox. Google's response.
• Progress in the Privacy Sandbox - newer blog, gets updated monthly, keeping it here
• The Privacy Sandbox timeline - this gets updated monthly, gonna keep it here for now

In View/Slack Stuff:

• Training
• TCF
• Viewability and Programmatic
• DMP evaluation checklist
• Ad Refresh questions

Job Listings

Is it safe to say we are the biggest Ad Ops/Ad Tech Job Board in the Universe?

Have a job to post? It's free! Submit it here!

Is the job not quite public? We'll include it on our Whispers page.

Job Seekers

Actively looking for a new gig or want to see what's out there? Become a Job Seeker and post anonymously what you're looking for in your next job. Take a chance that someone needs what you want to do!

If you are looking to fill an open role, review our job seekers, we may have the perfect person for you. Send us a note and we’ll make the introduction!

#76 
Boston based, open to remote. Ten years in digital marketing, digital production, and digital advertising operations working for publishers, advertisers, and agencies. Has numerous MarTech and AdTech certifications including Google AdTech stack.

#78 
New York based. Experience in agency, publisher, programmatic worlds with an interest in CTV & Site tagging. Looking for Senior manager/associate director roles/director roles.

#83 
Los Angeles based senior sales leader has built and/or led existing digital media/SaaS sales teams for startups and market leaders alike. Looking to get back into a FTE role and provide senior executive leadership as well as revenue and product strategy for this next opportunity.

#85 
US / Remote based Publisher/Programmatic professional with experience in actively growing and optimizing advertising revenue by working with: DSPs, SSPs, Advertisers, Data & Identity partners.

Industry Events

Our Full List of User Submitted Events
Email us at [email protected] to add your events.

All times are ET.

Virtual Happy Hour Every Friday 4 p.m.

Register here for all of 2022! VHH requires registration and approval. <--- Register now, so we aren't approving everyone at 3:55!

Join us and you'll get access to our Discord server. Don't you want to tell the teenager in your life that you're on Discord? 

Final Thoughts

Thank you for subscribing.  This newsletter is a labor of love and all the kids at Team.Beeler appreciate the time and attention you give to it. Feel free to reach out with any feedback - positive or negative, as it’ll help improve this letter for everyone. If this newsletter was forwarded to you, you can subscribe here.

Beeler (and team) Out.