Feb 14: Things you didn't know about Topics that Google hasn't shared

articles Feb 14, 2022
 
 

Turns out Topics consist of hazelnuts, nougat and caramel. Apparently they are quite delicious AND THEY ARE UNAVAILABLE IN THE UNITED STATES.  Appeasing only the Europeans, are we Google? Have we moved from naming things after birds to candy bars now?

A Valentine Message from AdOps to Sales:

This video from 2012 from the Tribune AdOps department to their Sales team was just recently unearthed and we couldn't resist sharing it. It's a must watch! Has anyone done anything similar? We'd love to feature it!

Another New Beeler.Cast This Friday!

Unlike other podcasts, we record in front of an audience, so join us and watch live or wait for the recording to come out. We're moving back to a more traditional podcast approach though I have a feeling I'm not done yet trying to be a late night talkshow host.

Friday, February 18th at 2pm EST: Maceo Rémy and Sunil Sharma
The Media/FinTech connection is not what you think

Beeler.Cast EP 206
Maceo Rémy and Sunil Sharma

The Media/FinTech connection is not what you think

First of a series of podcasts exploring the intersection of media, FinTech and cryptocurrency. Forget monkey NFTs: FinTech could unlock new untapped marketplaces for media companies. To set the stage, our first episode is with Maceo Rémy and Sunil Sharma to dispel some myths and outline a strategy media companies should start to think through.

Join us live to discuss the potential.

... Previously on Beeler.Cast

Beeler.Cast EP 205: Judy Shapiro
The Collapse of the Ad Tech Surveillance Economy

I know Judy as the Editor-In-Chief at the The Trust Web Times and she's doing a hell of a lot more than that.


AdTech is trying to cope with the triple dynamics of:

  1. Google targeting changes (FLoC to Topics);

  2. Increasing pressure for real AdTech user privacy; and

  3. Mounting realization that part of AdTech’s revenue engine is hate/ shock and misinformation content.


You can listen to this episode here!
 

Take your Super Bowl. We're making a Super Boulder.

"Super Boulder" kinda works considering we are inviting the top movers/shakers in publisher revenue together in Boulder. Actually, that's not true.  Base Camp has already started. This past week we had a call talking about training and training resources. A ton of great ideas came out of it which we'll start working on right away and discuss further in May. More such calls are coming, so make sure we know you are interested by asking for an invitation.

Registration is open, so if you've been invited, look for the information on how to register.

 

Content we appreciate

Our Peeps + Partners: if you are in the news anywhere, let us know! We want to support you (and it's hard to keep up on every source)!
Hot Takes
Google
 

In View/Slack Stuff:


Beeler.Tech Slack is back with a vengeance! Pubs, you're going to want to slide back into slack to catch all of this. Here's the application to join. Partners, we'll give you a report of what's relevant.
  • Training
  • TCF
  • Viewability and Programmatic
  • DMP evaluation checklist
  • Ad Refresh questions

and a lot more!

Job Listings

Is it safe to say we are the biggest Ad Ops/Ad Tech Job Board in the Universe?

Have a job to post? It's free! Submit it here!

Is the job not quite public? We'll include it on our Whispers page.

 
Sr. Director, Advertising Sales - DC Labs - Remote
Revenue Operations Manager - Aditude, Inc. - Remote / New York, NY
Programmatic Account Manager - Insider, Inc. - Hybrid / New York, NY
Programmatic Account Manager - Insider, Inc. - Hybrid / California, CA
Sr. Director, Account Management - Placements.io - London, UK
Technical Architect - Placements.io - London, UK & Seattle, WA or New York, NY
Technical Account Manager - Guardian Media Group - Kings Place
Programmatic Revenue Analyst - Chegg - New York, NY
Global Head of Programmatic & Ad Operations - TripAdvisor - New York, NY

Job Seekers

Actively looking for a new gig or want to see what's out there? Become a Job Seeker and post anonymously what you're looking for in your next job. Take a chance that someone needs what you want to do!

If you are looking to fill an open role, review our job seekers, we may have the perfect person for you. Send us a note and we’ll make the introduction!

#76 
Boston based, open to remote. Ten years in digital marketing, digital production, and digital advertising operations working for publishers, advertisers, and agencies. Has numerous MarTech and AdTech certifications including Google AdTech stack.

#78 
New York based. Experience in agency, publisher, programmatic worlds with an interest in CTV & Site tagging. Looking for Senior manager/associate director roles/director roles.

#83 
Los Angeles based senior sales leader has built and/or led existing digital media/SaaS sales teams for startups and market leaders alike. Looking to get back into a FTE role and provide senior executive leadership as well as revenue and product strategy for this next opportunity.

#85 
US / Remote based Publisher/Programmatic professional with experience in actively growing and optimizing advertising revenue by working with: DSPs, SSPs, Advertisers, Data & Identity partners.

Industry Events

Our Full List of User Submitted Events
Email us at [email protected] to add your events.

All times are ET.

February 16-19 - Retail Brand Insider Summit
February 18 at 4:00 p.m. - Beeler.Tech Weekly Virtual Happy Hour (2022 link!)
February 22 at 7:00 a.m. - AdExchanger’s Industry Preview
February 23 at 12:00 p.m. - Activating Data at Scale in a Walled-Garden World
February 28 - March 1 at 3:00 p.m. - RampUp 2022

March 6-8 - 12th Annual LOAC 2022 Local Advertising Conference
March 6-8 - Borrell Miami 2022
March 6-9 - AdMonsters Pub Forum St. Petersburg
March 7-9 at 3:00 p.m - Digiday Media Buying Summit
March 7-10 - TV & Video Insider Summit
March 8 at 1:00 p.m. - TWIPN International Women's Day
March 11-20 - SXSW Conference
March 17 - Brand Safety Summit Singapore
April 5-7 at 2:00 p.m. PST - Digiday Media Buying Summit

... (other people's stuff and Virtual Happy Hours)

May 1 - May 4: Publisher Revenue Base Camp: Boulder, CO <Beeler.Tech!

Go to our industry event calendar to check out the full list.

 

Virtual Happy Hour Every Friday 4 p.m.

Register here for all of 2022! VHH requires registration and approval. <--- Register now, so we aren't approving everyone at 3:55!

Join us and you'll get access to our Discord server. Don't you want to tell the teenager in your life that you're on Discord? 

Final Thoughts

Thank you for subscribing.  This newsletter is a labor of love and all the kids at Team.Beeler appreciate the time and attention you give to it. Feel free to reach out with any feedback - positive or negative, as it’ll help improve this letter for everyone. If this newsletter was forwarded to you, you can subscribe here.

Beeler (and team) Out.

 

Stay connected with news and updates!

Join our mailing list to receive the latest news and updates from our team.
Don't worry, your information will not be shared.

We hate SPAM. We will never sell your information, for any reason.