Beeler.Brief: How, Why, and When would a Publisher use a clean roomAug 04, 2022
Have you found yourself wanting to know more about clean rooms, but often wondered how to use them, why there's a need for them, and when the appropriate time to use one is?
In this Beeler.Brief Vlad Stesin, Co-founder, Chief Strategy Officer at Optable poses that very question to James Prudhomme, CRO at Optable to help us better understand the ins and outs of clean rooms.
The workflow of how media is transacted is changing for good. In under three minutes, hear about Optable’s solution for helping publishers activate their first-party data in a safe, secure, and compliant manner for brands.
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