As the Cookie Crumbles, Publishers Bet On the Rise of “Premium Programmatic”

articles May 02, 2021

LOS ANGELES, April 28, 2021 (GLOBE NEWSWIRE) -- FatTail, an enterprise advertising technology company built to power the premium market for publishers, today unveiled new data about the growth potential of “premium programmatic” deals and inventory. Conducted in conjunction with Beeler.Tech, which focuses on connecting people, creating conversations, and bringing efficiency to digital media and ad tech, and CoLab Media Consulting, a specialist media consulting and market research business, the study surveyed senior revenue and ad operations professionals at leading publishers, to gain a deeper understanding of their thoughts on industry trends and spend forecasts in 2021.

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