April 11: Is Shawshank Redemption about AdOps?

Apr 11, 2022

No, not at all. I'm 100% certain that Stephen King didn't think one second about digital advertising when he wrote Rita Hayworth and Shawshank Redemption. 

So why did I bring it up?

Because sometimes when I talk to AdOps people, it sounds like prison movie dialogue. 

 "Maybe things will get better," they say with the energy of someone 10 years behind bars. "Better get back to it," as they put their fingers on their keyboards as if shackled to it. "What are you going to do?" as they resign themselves to staying in their place.

Which is why at Base Camp we start planning our prison break. No commiserating. No fatalism. We're going to Boulder on a mission to change our situation. Even if I have to climb through 500 yards of shit smelling foulness to get us there.


Note that climbing through 500 yards of shit smelling foulness is not one of our activities at Base Camp. Hiking. Spa time.. A bike tour. Giving out hygiene kits to the homeless. Visiting a weed farm. No crawling through sewer pipes though.

Speaking of the Publisher Revenue Base Camp

  • Seller Defined Audiences went from a small conversation to its own breakout cuz people asked for it.

  • ‚ÄčThis week we have several prep calls to discuss mapping direct sold sales, what to do about the buy side, where we put our weight, and putting users first. What does that all mean? I spell it out on the event page.

The TDF Gala made $102k to help veterans and their families!
You can still support the TD Foundation by buying TD merch at our store. 100% goes to the foundation.  

Come work with me!
Job listings are below, but I get to jump the line. Golf.com is hiring an Ad Operations Director and an Ad Operations Coordinator (DM me about the director position). Imagine... working with Beeler. Wait! did we circle back to the prison movie analogy (it's actually pretty cool).

OMS Requirements Scorecard

Choosing an OMS is no small undertaking. It’s a big job, with implications for nearly every branch of your business. While each business is different, this scorecard was developed to help you consider important areas of your business. Download the scorecard here.     


  • Order your Base Camp swag (with your coupon) soon so that it arrives in time for Boulder!
  • Three calls this week. Sign up:
    • Buy Side?
    • Where do we put our weight?
    • User First Approaches
    • Mapping the Direct Sale Process
  • Sign up for activities!
  • Seller Defined Audiences now a top topic! Agenda update soon!

What caught our eye this week




Chats in our Slack

  • Hiring times!

  • International traffic (real good pointers shared)

  • First Impression to a user

  • Nielsen trackers


Job listings

Is it safe to say we are the biggest Ad Ops/Ad Tech Job Board in the Universe?

Have a job to post? It's free! Submit it here!

Is the job not quite public? We'll include it on our Whispers page.
Senior Product Manager - The Atlantic - Washington, DC / New York, NY
Senior Ad Operations Specialist - DOW JONES - New York, NY
Digital Media Campaign Specialist - Endeavor Business Media - Flexible
Manager, Paid Media - January Digital - Dallas, TX / New York, NY
Ad Operations Manager - Wise Publishing - Florida
Programmatic Operations Manager - Sovrn - San Diego, CA / Boulder, CO / Remote
US Customer Success Manager - 1plusx - New York, NY / Flexible
US Customer Success Engineer - 1plusx - New York, NY / Flexible

Job seekers

We're not recruiters, but we help people find their next opportunity. Learn more.

Job Seeker #87 
Analytics professional with over 10 years in analytics. Currently leading up an Analytics team at a growing, thriving digital publishing company. Curious to see what opportunities are out there.



Virtual Happy Hour Fridays @ 4 p.m. EST

Register here for all of 2022! VHH requires registration and approval. <--- Register now, so we aren't approving everyone at 3:55! Professors of Foam welcome!


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