Advertising Management Should Be More Like E-Z Pass Lanes Between Dev and Ops

articles Oct 21, 2020

I’m going to be honest that I struggle for the right analogy for the situation I’m about to describe. I only know that this situation has happened to me many times in my career and to my knowledge, there is no name for it.

I’ve thought of describing it as an embargo. Maybe it’s more of a wall or a security checkpoint. Let me describe the situation and perhaps you can help me come up with a name:

The revenue side of the business will be in perfect synchronicity with the development team. Adjustment to existing code is being made on time, new money-making products are being rolled out. Things are flying along, and then… they aren’t.

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