A Case Study in Ad Quality: National Public Media
Aug 18, 2021
Rob Beeler speaks with Brett Robinson and Sabrina Mohsenin from NPR about how they untapped programmatic revenue once they answered all the internal concerns about what programmatic brings with it. Ad quality and control are key to a brand like NPR and it should be key to a brand like yours as well. We'll discuss what the NPR team had to do to move forward and how GeoEdge helped secure a new revenue stream.
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