August 29: Dialing in the Newsletter? Maybe next week.

Aug 29, 2022
Last week: my AdMonsters Announcement and the Salary Survey Guide
This week: a doc on direct-sold workflow as we prepare for Crossroads on October 20 and an in-person team meeting to plot out the rest of the year and 2023.

In other words, we've been busy for an August. Think of it as planting season for the conversations we'll be having this fall and into next year. What's the one conversation you'd like to see happen? What isn't being discussed enough or at all? Let us know: we'd like to help make that convo happen.

The Salary Survey and the direct-sold workflow doc took a lot of work – the team worked tirelessly to get these out. Thank you, team! 



New: Digital Advertising Direct-Sold Seller Workflow​

As part of Base Camp: Boulder, we uncovered the need for an operational process that publishers can use to streamline their direct-sold deals. We’ve drafted the first version of this framework, which is available for download here. 

We welcome the input of the community and plan to update this living document as needed. Please provide us feedback here.

ICYMI: 2022 Publisher Revenue Professional Salary Guide ​

The 2022 Publisher Revenue Professional Salary Guide was released last week. Download your copy of the report here!
We want your feedback on what would make the salary survey guide more useful to you as an individual or a manager. On August 30 at noon EDT, we’re hosting a discussion to talk about the survey results and to capture your feedback.
Register here!

Get Involved



Plug into the Beeler.Tech community and the broader industry 

Upcoming Beeler.Tech Events 
  • Fridays @ 4 p.m. EDT: Virtual Happy Hour 
    • Register here for all of 2022! VHH requires registration and approval. Everyone is welcome! Do it now, so we aren't approving everyone at 3:55!
    • Click here to register
  • August 30 at noon EDT: 2022 Publisher Revenue Professional Salary Guide Call 
    • Join this call to discuss key findings from our first Salary Guide and to weigh in on what would make future versions of this report more useful.
    • Click here to register
  • September 8 at 11:45 a.m. EDT: Mentorship Kickoff Call 

Beeler.Cast Episode 209: Joanna Bloor

Rob Talks with Career Futurist and ex-AdOps, Joanna Bloor, about Star Trek. Nope, we’re not talking about the trouble with tribbles, but what you can learn from Star Trek when assembling and managing your team. Joanna mentioned this in Base Camp in May and we wanted to dive in deeper on a podcast.

Listen to the podcast here


Hiring? Please submit the opening on our job board. There’s no cost, and you might just find the talent you are looking for.

Job Listings
  Job Seekers
We're not recruiters, but we help people find their next opportunity. Learn more.

Job Seeker #89
PA-based professional with 10 + years of digital marketing experience looking for new opportunities. Looking for a full-time, remote position in digital marketing.
Has experience with various platforms including Salesforce, Google Ad Manager, Nativo, Teads, LiveIntent, Thinknear, DV360, Xandr, and The Trade Desk. This person has worked on multiple client accounts scheduling various products into a variety of ad servers. Expertise in reporting and analytics. Has worked with various creative types such as static, video, native, and rich media including html5 and third-party ad tags.

Chats in our Slack

  • Newsletter Strategies
  • VideoAMP pixels?
  • Google Data Studio templates, please
  • Ads.TXT 1.1
  • DMPs
  • Blocking Tags

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